HOW TO MARKET YOUR BRAND WITH MEME MARKETING

When it comes to social media marketing, most of our conversations focus on engaging your audience – either by talking to them directly or creating content that sees more engagement. At the moment, it is well-known that no matter what industry you are in, how big your company is, or what your overall marketing strategy is, getting involved with your audience is the key to achieving your social media goals.

If you’re on social media, you’ve heard about memes. And you already know that they are the most attractive type of social media content of all time. Can you use memes to market your product? Believe it or not, memes have been around for a long time before they appeared on social media. The term, coined by Richard Dawkins, literally means something “very widespread.” He described it as “an idea, a character, or a style that extends from one person to another within a culture.” So, legally, democracy was a meme, along with all the major religions. That’s a lot!

Why marketing memes?

Given the popularity of memes, it may be tempting for you to sign up immediately. However, you will need to stop and consider whether they can help your product before deciding to use it as a marketing tool. Few reasons why you should include meme marketing as your brand building and promotion are:

Cheap memes

Of all the content you can create on social media, memes are cheap as they come. If you plan hard enough, they will not take much of your time. All you need is your opinion, your meme template, and any basic editing tool. You do not need to create an original image or video, and you can play existing media by simply adding captions or twists.

Using memes can save you and your product the time and money you would need to produce original content, and you can now use these resources elsewhere.

It can be strongly distributed

As stated before- memes are probably the most widely distributed online content today. A large part of it may be related to humor, and funnier memes will often find it more appealing than others. Multi-distribution means more engagement and can go a long way in establishing awareness of your product.

Take advantage of opportunities

Another reason memes work for your product is that they are often closely related to current trends or events. Sometimes memes are so popular that they make a trend. This allows your product to look personal, modern, and interact with what is happening in the world.

When you match the styles, comment on them, and maybe even add a twist to them in the form of memes, your product will look friendly, and approachable. This is a great way to improve engagement on your profiles.

How to Use Memes in Business Development

The only language that keeps everyone online connected is undoubtedly memes. Not surprisingly, they gradually became more and more cultural. Some popular memes include the baby Yoda meme, grumpy cat, LOLcats, Doge, and success kid memes.

Businesses can inspire new life in their visibility by marketing memes as they can soon become part of digital culture. Even if you don’t invest a lot of effort into it, you can go with a simple idea that is already popular and create memes for your business. What works best with meme advertising is the fact that the concept of cheating does not apply here.

Some tips on how to efficiently use memes for your business promotion are:

Make Memes that endorse your brand name

As with all kinds of enhanced digital content, you need to make sure your memes represent your brand’s voice. You can identify the type of meme that attracts customers. Also, it is a good idea to describe the content you are going to share on your business forums. You can simply determine the reputation of your product and make memes accordingly.

Read Viewer preferences

Memes are seen as very simple and funny but this is not always the case. In a critical case like a business proposal, it is very important to understand the user’s preferred understanding. Use memes that they enjoy. If you are not sure where to start, you can hire a traditional meme maker.

Use compatible Memes

Every meme has its own lifetime. Imagine that you have met a comedian or someone who tells you about a humiliating punishment for an event that took place decades ago. It may be funny, but why? Therefore, it is important to use only appropriate memes as your audience will connect to them immediately.

Speak directly to the audience

The most important marketing tip is to understand your audience and respect their choices. When marketing your business with memes, it is very important to balance business engagement and promotions. If your audience has mature taste, it might not be a good idea to use memes.

Cultivate a sense of humor

It is important that memes are subtle and humorous. Memes can be linked to create an emotional bond with your audience in an informal way.

Pro Tip: Memes can create negative reactions. So, while exchanging business promotion memes, make sure you resist the urge to go overboard. Publish memes for your business slowly and efficiently.

In a Nutshell

Once you’ve made your meme and posted it on social media, that’s not all. Assessing engagement and response levels is important to understand what your audience likes.
High engagement is usually a good sign that it works, while low engagement can be due to a number of reasons. Instead of giving up after the first attempt, you should try at least a few different formats and different memes to see if there are any better results.
Now that you have a good understanding of memes and how brands use them to increase their product exposure, what are you waiting for? Get out there and make real memes that you can share with your audience!

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All You Need to know About partnership Marketing

What is meant by partnership marketing?

Partnership marketing can be defined as a beneficial marketing relationship between a company and another organization. Now, this definition is widely accepted – but that is because most marketing partnerships will have their own distinctive features. With the help of a trusted voice outside your company, partnerships can effectively increase brand awareness, reach new audiences, improve lead production, and increase the customer base of your product.

But what marketing strategies are involved in affiliate marketing, and what are the key steps to an effective partner marketing strategy? Let’s go inside. The backbone of a marketing partnership can include big projects like conducting intensive research with another company or being as small as asking a partner for a specific retweet on Twitter. It all depends on the firms involved and their current strategic objectives.

Different types of marketing partnerships

Partner Marketing is an umbrella term that encompasses a wide range of marketing partnerships. In order to be truly successful in your partner’s marketing efforts, it is important to choose the right type of partnership (or partnership) for your business.

Affiliate marketing

Through affiliate marketing, you work with relevant bloggers, social media promoters, or other content creators that your viewers see as trustworthy authorities. These partners, known as partners or affiliate marketers, promote your business on their channels through content advertising. They put relevant links for your business on their website, blog, or social media page. After all, every time someone makes a purchase through their link, they pay their contacts a commission.

If you are planning to start an affiliate program, you should be consistent so that your business pays its contacts commission every time a contact brings a new sale. For this reason, affiliate marketing is best for companies with high customer retention rates or high customer lifespan rates. This helps eliminate the costs you pay to your contacts to get new customers.

Channel Marketing

Channel partners are any third-party businesses or people that help market and sell your products or services to new audiences and locations. Channel partners include distributors, retailers, retailers, and retailers, who buy the bulk of your products from you to sell in their markets. They also include brokers or individual agents, helping to build relationships with you on behalf of other businesses. Affiliates are sometimes categorized as channel partners as well, because the organization’s channel links, place your company in a new audience.

Strategic cooperatives (strategic partnership marketing)

A strategic partnership is any carefully chosen partnership between two businesses that share the same values. Each business remains independent, but both businesses combine their resources together to reach new audiences, strengthen both products, and achieve goals they both can’t achieve on their own. If you’ve heard of brand affiliation, affiliate marketing, or relationship marketing, these are all types that are considered strategic alliances, and they’re all the same.

In integrated marketing, a business combines a non-competitive, but the related product, to provide benefits to both of their audiences. These benefits may include products, services, or different benefits of the same product offered to customers of another product.

Different strategies for partnership marketing

1. Establish Integrated Goals

As with any marketing step, the first step to successfully implementing a partnership marketing strategy is to define your goals and define the important matrix you need to follow to understand whether you are achieving those goals or not. The goals you set should be clear, measurable, achievable, and timely. For small start-up companies, your goal may be as simple as expanded product awareness, but with your business scales, your partner’s sales activities may grow into productive revenue streams. What is important is that both partners are aligned with the marketing objectives; when you both work for the same thing, your strategies will work much better.

2. Ensure Careful Reporting

Once you’ve defined your goals and identified key metrics to track, you need to make sure you have a reporting system in place to understand what leads can be targeted at which partner – this is especially important when offering any kind of financial incentives. For example, in the income-sharing model, you will need to know exactly how much your partner earns for you, and in the income-sharing model, you need to know how much their actions have impacted on the dollar.

3. Include guest blogs

Guest blogging is a great way to boost SEO standards, increase web traffic, establish credibility and add more value to your expectations and your customers. News professionals from each partner can use each other’s audience to increase their company’s reach and educate their hopes on new, relevant content. Depending on the expectations and standards you set for your partnership, you may want to open a guest blog site on your editing calendar once a week, a month, or a quarter.

4. Create Collaborative Content

We all know now that content is a form of incoming advertising. Creating content with collaborative names, such as e-books, white papers or webinars, and partner companies is a great way to increase the value and reach of this content.
Increase product awareness and enter new markets by working with your partners to create content that will be valuable to both of your relevant customer segments. Remember, the content you create should give your audience a real value, so take the time to plan a kill-or-kill program, not just develop content for it.

5. Define your Need

Different types of partnerships will work best for different types of companies, goals, and customer bases. The types of partners come in five different categories and require different levels of effort in each group: Collaborative partnerships, collaborative marketing partnerships, referral partnerships, and resell partnerships.
If you are a small company or new to partner marketing, check the water for affiliate or sales models, and use non-financial incentives as a leading partnership. Aside from the pressure of revenue generation, these models require low involvement from your team and give you the opportunity to decide if the partnership works for you or not.

In a nutshell

Partnership marketing involves hiring honest people to promote your business to a new audience and achieving both goals that you cannot achieve on your own. Partner marketing takes many forms, including affiliate marketing, strategic collaboration, channel partner programs, and signing up for product affiliates. No matter what kind of program you are running, making sure that you and your partners benefit from participating in the partnership is the key – it is the roadmap.

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Google’s Knowledge Graph & How it Works

Google’s Knowledge Graph & How it Works

All updates to the Google algorithm are designed to help Google achieve its best search results feature. So, what exactly is a knowledge graph? It is Google’s systematic way of putting facts, people, and places together, to create more accurate and relevant search results.

Specifically, “Knowledge Graph” is a database that collects millions of pieces of data about the keywords people search regularly on the world wide web and the purpose behind those keywords, based on existing content. With the knowledge graph, users can find information about people, facts, and places linked in some way or the other.

What is Google’s Knowledge Graph?

It represents a change in the way Google seeks to deliver results and find the most relevant results in your search. It views search as the real world and not just words. It tends to add relationships based on facts to answer questions directly. These facts and information, present in the knowledge graph, are dependent on publicly available/accessible information such as Wikipedia, the web, and freebase. Using knowledge graphs, there are a lot of opportunities to connect different data sources and gain insight into them.

As the knowledge graph changes and the search engine improves in measuring the user’s intent, the quality of the content and the user experience will improve significantly and there will be more content. As the knowledge graph can help find information quickly. It can also be used extensively in search engines and enables businesses to get more search traffic to their website. As it reflects customer reviews and ratings, it can establish business credibility easily. Google’s Knowledge Graph which is also called rank #0 as it always appears above rank #1 in any searches.

For example: Go to Google and type in ” best book of all times” in the search box. The image carousel that appears at the top is a good example of the Knowledge Graph.

It is a search feature that answers users’ questions without having to click on one of the results. Google does this by selecting quality content from other sites (also called “scraping”) and displaying it at the top or next of the search results. The graph uses latent semantic indexing (LSI) comprehension to understand the context of a user’s query and to present details that may be answered.

All of this is done electronically, as Google’s automated reading technology has made its search engine incredibly sophisticated. In addition to expanding your information base, you can take advantage of the knowledge graph to get more search traffic to your site. All you need is a glimpse of how you can get better content and engage with your target audience through the Knowledge Graph panel. Many people do, including well-known artists and businessmen. You can too.

How Does Google’s Knowledge Graph work?

The Graph allows us to answer honest questions such as “where is the Eiffel Tower situated?” or “When was Taj Mahal built?”. Knowledge Graph is for the systems to detect and display publicly known information, which is true and established truth in the public eye or even information that is there to be accessed by a limited group of people.

How Does it Work?

The primary unit of a knowledge graph is a combination of triplet subject-predicate-object, often denoted as head, relation, tail or h, r, t. Every triplet describes the relationship between two entities in the knowledge graph. Each triplet describes one connection between two parties on a graph. For example, in the sentence, “Arthur was born in London”, ‘Arthur’ is the head, ‘London’ is the tail, and ‘born’ relationship.

A set of acceptable relationships with business types defines the information ontology of the graph. It works in the same way that our brains think by learning new information and linking it to existing ones to make for greater and better understanding. Here, a machine or technology tries to think like a person and identify and connect facts with people and organizations to produce accurate results for users. Therefore, instead of being overwhelmed by too many pages or links and inaccurate information, the knowledge graph selects facts about the most popular or most sought after topic.

Google in a published blog on May 20, 2020 says,

“The information about an “entity”—a person, place, or thing—in our knowledge panels comes from our Knowledge Graph, which was launched in 2012. It’s a system that understands facts and information about entities from materials shared across the web, as well as from open source and licensed databases. It has amassed over 500 billion facts about five billion entities.”

Where do Knowledge Graph facts come from?

The facts in the Knowledge Graph come from a variety of sources that include factual information. In addition to public sources, information such as sports scores, stock prices, and weather forecasts are also the source of information from data generation sites. Google receives data from content owners in different ways, including those who propose changes to unwanted information panels.

There is no specific way to get on Google’s Knowledge Graph, but there are a variety of ways to improve the chances of a site being included. Here are some ways in which you can make Google Knowledge Graph content:

  • Leverage Schema Markup
  • Create a Google My Business profile
  • Find a list on Wikidata.org and Wikipedia
  • Create more links
  • Build your social media profiles
  • Create a listing in the appropriate directions
  • Promote your content and share it more

These strategies in combination with traditional SEO increases the chances of finding your content on Google’s Knowledge Graph.

Does Google’s Knowledge Graph Help SEO?

Yes, the Knowledge Graph graph helps SEO to improve Google’s understanding of what the page is about and what type of questions are more relevant. The additional context Google has about the page correctly can measure the specified page. One way Google Knowledge Graph helps with SEO is to make content available in more places.

Improving Your Search Rankings and Traffic

Now that you understand what the Knowledge Graph is about, how do you improve your search performance? For that, your job is to regularly facilitate Google to find more data about your site and its users. In other words, no matter what your site may be about, you should provide the expected data and information related to that topic, so that Google can rank your pages. The more data Google has about your website, target audience, and you, the better your chances are of appearing in the Knowledge Graph panel.

In a Nutshell

If you want to improve the reputation of your business and get more leads online, Google’s Graph is a good place to start. The Knowledge Graph has a repository of information and data that Google uses to show users how facts, people, and places are linked to each other and to deliver more relevant search results. Google will provide those answers, directly to the search results page, and remove additional user activity.

If you plan to invest in the Digital Marketing strategies to strengthen your firm’s presence online, look no further than 6DegreesIT. We provide a wide range of services ranging from SEO to PPC campaigns which will surely develop your Marketing campaigns digitally.

Expand your business by bringing competent VAs to your business processes.

It’s Time to Get a Virtual Assistant. Here’s Why!

Virtual Assistants perform simple tasks for end-users, such as adding tasks to a calendar, provide information that is usually searched in a web browser, or control and monitor the state of smart home devices, including lights, cameras, and other smart devices.

The simplest reason for most companies to hire a virtual assistant is to have a good business environment. Hiring VAs empowers businesses to use the right resources to accomplish tasks that internal staff may not have the time or skills to deal with.

Besides, companies may hire specialized VAs to handle special duties. In these cases, virtual assistants have a set of specific skills that only allow them to deal with a single domain. For example, public relations, marketing, or customer services. VAs are the new norm that allows a firm to grow.

What is a Virtual Assistant?

Virtual Assistants are very prominent as small businesses and startups rely on virtual offices to keep costs down and businesses of all sizes increase their Internet uses for day-to-day operations. Because the VAs are independent contractors, the business does not have to pay the same benefits or pay the same tax as a full-time employee.

In the simplest sense, virtual assistants are self-employed professionals, working for clients in a remote area. They work according to the information provided to the client and offer a variety of inexpensive services. While virtual assistants have the skills to do a lot of work, some focus on the field in which they work. For example, an accountant can hire a virtual assistant who will assist with book-keeping and dealing with customer financial data. Many virtual assistants can be contract workers, which means that they are not provided with company insurance if available, and are paid a small amount.

Some Trends

The 2021 share is predicted to look as follows:

  • Google Assistant: 23.3 percent
  • Samsung’s Bixby: 14.5 percent
  • Apple’s Siri: 13.1 percent
  • Amazon’s Alexa: 3.9 percent
  • Microsoft’s Cortana: 2.3 percent

  • Top AI virtual assistants for 2021 are Siri, Cortana, Google Assistant, Alexa, Bixby, DataBot, Lyra, Hound, Youper, and Robin.

Reason Why you Need to Hire a Virtual Assistant?

For small business owners, hiring a virtual assistant can help them free up valuable hours to focus on growing the business and making money. It can be easy and inexpensive to get rid of tedious and time-consuming tasks for a skilled person.

A Virtual Assistant can accomplish much more than you can imagine 10 hours a week. Even if you need a lot of help but can’t afford to pay 40 hours a week VAs can always be a good option for you. Some benefits include:

  • You do not have to search for programs that you do not understand or go around time-consuming tasks.
  • You can focus on the field of your expertise without looking up to the unwanted task of managing databases and other functions not concerning your field.
  • Virtual Assistance is provided in specific areas of your business that need special consideration.
  • With VAs you acknowledge your improved business growth in a short period.
  • Team interaction increases due to ease in communication, and management of internal affairs within the organization.
  • As the major part of the redundant actions are either automated or handled by VAs, it becomes easy to work on targeted areas with increased productivity

For the client, another benefit of hiring a virtual assistant is the flexibility of the contract for the services they only need. Depending on the terms of the agreement, some virtual assistants may be paid for work explicitly rather than hourly. Conversely, employees in a traditional office should usually be paid a fixed number of hours per day.

VAs Can Drive Business Growth

You cannot work on all tasks yourself. ADDITIONAL INVOLVEMENT in projects is essential to the growth of your business. If you wish to expand your business, bring competent VAs to your process. Help your virtual assistant develop a complete understanding of your business ethics and policies. Open the visual area, then allow her to share ideas. This is a great way to distribute the work in an organization.

24/7 Availability

Hire an assistant from a different time zone, and be sure while they work with your clients. Also, VAs will be available to assist you even during the official holidays! Other than that, you don’t have to worry about temporary staff shortages with tangible support services.

Improve Your Online Presence

Increasing the frequency of posts on social media will strengthen your brand identity. Besides, you should pay attention to certain factors, such as:

  • Quick answers to consumer questions
  • creating engaging content
  • posts and activities

All this work can be outsourced to the virtual assistants as well for maximum benefits.

Proper Customer Management

Voice support is an important part of your business, as it puts the IDENTITY and reputation of your product in the line. However, caring for customer service calls can be a time-consuming task. Some additional works of a virtual assistant that can be expected such as your VA can make calls to-

  • get quotes
  • get the details
  • arrange appointments
  • contact business partners
  • has collected important messages for you

Good with Technology

Another important skill that a virtual assistant should have is working with a variety of technologies and software. It is always a good option to hire a virtual assistant, who is acquainted with computer operating systems and software. It is also a good idea to find a candidate who is familiar with applications such as WordPress if you have a website that you need to manage.

What are Virtual Assistant Devices and Technologies?

Virtual assistants are usually cloud-based applications that require connected devices and/or applications to work. There are also devices dedicated to providing virtual assistance. Most popular are available on Amazon, Google, and Microsoft. To use Amazon Echo Assistant, called Alexa, users call the name wake, “Alexa.” The light switch indicates the user is ready to receive a command, which includes most simple language applications, such as “what’s the weather like today,” or “plays pop music.” Those applications are processed and stored in the Amazon cloud.

The technology that empowers the assistants in need requires a large amount of data, which enables artificial intelligence platforms (AI), including machine learning, natural language processing, and speech recognition platforms. As the end-user interacts with the virtual assistant, the AI ​​system uses advanced learning skills from data entry and is better at predicting the needs of the end-user.

In a Nutshell

Depending on the needs of the business, virtual assistants can help with almost all job-related tasks. Some of the most common functions like social media management, operations and administration, website building, community management, and content management. It will always continue to grow as part of your online marketing strategy with better results.

If you plan to invest in advanced technologies like Machine Learning, A.I and Blockchain development services for improving your digital presence, look no further than 6DegreesIT. We provide a wide range of services ranging from web and mobile application development to custom application development services to strengthen your Marketing campaigns digitally.

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Top 10 + video marketing Trends for 2021

Videos content has opened new dimensions to marketing. Whether it be grabbing people’s attention or increasing ROI, it depends solely on the quality of content and the user attention span. Besides videos on your website, you can present video marketing strategies on platforms like Google, Facebook, YouTube, Twitter, Instagram, Square, LinkedIn, and more.

This article provides an insight into the 10 + video marketing Trends for 2021 that you should know to have a successful marketing strategy for your online business.

1. Education and Training Content

According to a Wyzowl report, 68% of consumers choose to watch videos to learn about new products or services. That is more than just reading articles, infographics, eBooks, and brochures.

From FAQs to online learning in a university setting, educational and training content is one of the most sought-after types of video content.

2. Videos with Hot-spots

This method of video content is growing hugely. Drag spots include a place where users can click or drag and interact with the video in detail. This can include anything from zoom in and scroll to a hidden video link.

Another hotspot option? Other types of links or video-to-video viewing options while performing multiple tasks. (for example, YouTube already offers more videos.)

3. Long Video

Some videos seem to be starting to get shorter and shorter, but short format videos are getting bigger. People are becoming accustomed to watching full-blown online videos, from social media clips and live chat minutes to full-length videos on YouTube.

The idea of formatting a long video that should be good. (Consider sucking on those recipe demos on Facebook. It can last up to 2 minutes but you want to see the finished food.)

#1. The average user spends 88% more time on a website where video marketing is present. (Forbes)

4. 360-Degree Video

Depending on the type of content you produce, a 360-degree video can become your new marketing partner. In the tourism, real estate, retail, and event sectors there is an infinite potential to create a video that shows the whole product or scene.

For a 360-degree visual video to be truly visible, users must click and navigate through it. It creates a unique user experience that can help connect people with a company or product.

#2. 97% of marketing executives conclude that video marketing has increased potential customers’ understanding of their products. (HubSpot)

5. Make Your Videos (DIY)

You don’t need a $ 10,000 camera and professional filmmakers to make an exciting video ad.

While streaming services such as Netflix or Youtube are pushing video production to the next level, video sharing platforms like TikTok and YouTube make it easier than ever for people and businesses to create and distribute attractive low-tech videos.

For example, TikTok videos are simple, featuring one person telling a story, dancing, drawing, educating their audience, or doing other work that their fans enjoy.

6. Silent Films

You are already logged out but have decided to take a quick break to check your sites. You are browsing your feed and see a video ad. It plays like a scroll, but without sound. What you see catches your eye, so stop and look. You don’t want to disturb the people around you, so you watch the sound off. This story is not unusual.

For example, On LinkedIn alone, less than 40% of mobile video viewers say they watch videos with open audio.

#3. Social video generates 12x more shares than images and text together. (WordStream)

7. What You See Needs To Attract People’s Attention

With this trend of digital video advertising, you have no choice but to captivate people with a piece of catchy music. While using a product video, make sure it is well-lit, high quality, and reflects the most interesting features of your product.

For example, show the product works. If you are selling chainsaws, show that you are cutting a large piece of wood in slow motion.

8. A Story Telling Videos

Storytelling gives people a reason to watch your videos. While storytelling in your ads is nothing new, it is especially important in the era of digital advertising. Storytelling comes as a videotape of video marketing because it can give you that hook to attract people’s attention.

For example, on Facebook, millions of businesses are using their advertising options. According to YouTube, people upload more than 500 hours of video per minute.

#4. 64% of consumers are more likely to purchase the product or services after watching a marketing video. (Forbes)

9. Video for Silent Users

Social media has changed the game when it comes to video advertising. A large number of users watched without sound. There are several reasons for this from not wanting to see your co-workers on the screen next to them watching videos in public places on phones to the general annoyance to the sound. But you need to create a video for those who do not want to listen.

For example, Caption and on-screen instructions can be created that are important to ensure that video content is fully accessible to the audience.

10. Very Short Video Ads

What if your video ad ends playing before the “skip” option appears? Very short (or small) video ads continue. The challenge is to create something cool enough to click in 6 to 10 seconds. But short-form video ads can amuse users enough to make them want more.

For example, Use instant or very attractive visuals to capture users and entice them to your website with this video advertising practice.

11. Searchable Video

When you create a video, make sure Google can find it. The search engine crawls the video and the results will be visible in the searches. While this practice has nothing to do with video content, it has a huge impact on your overall marketing efforts.

The better information you provide, the better it will look when people find video content in their searches. Google has a lot of information on how to customize video content for maximum use.

#5. 88% of marketers are happy with the ROI they get from their social video marketing strategies. (Animoto)

12. Low Production Content

Video advertising trends are used to focus on production and cinema. Not anymore. Today’s video marketing is about building authentic content that people trust. They have to think it’s real. Most of the video content on social media is produced on tablets and phones. So if you got a mind-blowing idea start implementing it with your available skills and resources.

In a nutshell

Even if you aren’t a videographer, introducing video content into marketing and design plans is essential. It will always continue to grow as part of your online marketing strategy with better results. If you plan to invest in the digital marketing strategies for your firm look no further than 6DegreesIT. Our professionals will leave no stone unturned to create the best marketing strategy for your business growth.

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Is your Online Shopping Store doing well Test with these Quick Tips

Is your Online Shopping Store doing well? Test with these Quick Tips

Since the turn of the century, the E-commerce industry has witnessed a significant rise in demand. It is harder to find someone who has not made a purchase online than vice-versa.

E-commerce/Retail is a business that tends to thrive on its online customers. Time-saving, convenience, easy access to products worldwide, etc., are a few reasons people prefer to shop online rather than in-person.

The quality of the website governs the success of an online shopping store.

When someone goes to a physical store, they are more inclined to purchase from that particular store as they committed themselves to visit that brand. However, in the online world, there are several choices.

Unless you engage the customer from the beginning, he/she might leave within seconds.

Types of E-Commerce Websites

Based on who is selling and who is buying the product, online stores get divided into FIVE types-

B2C (Business to Customer)

The primary focus of a B2C business will be on direct customers. And when people about an e-commerce store for the first time, this business model instantly comes to their minds. Instead of a physical store, customers can buy products from an online store. Example- Amazon.

B2B (Business to Business)

This business model intends to provide goods to another business through an online platform. Wholesale sellers of products such as computer tables, desks, chairs, files, etc., fall under the B2B category.

B2B e-commerce is entirely dependent on its inventory for supplies.

C2C (Customer to Customer)

In this business model, an individual sells his/her products directly to the customer. For example, when a person sells cakes online. All the necessary things that need to get done, such as product listing, website maintenance, shipping, etc., will be maintained by the person who is running the online shop.

C2B (Customer to Business)

In C2B businesses, an individual sells his/her products to big companies.

Freelancers, artists, web designers, etc., fall under this model.

However, C2C models are not scalable or flexible. Therefore, C2C sellers often convert into B2C, and the transition cost can be costly.

C2A (Customer to Administration)

In C2A business, the transaction occurs between the individual and a public administration.

For example, when you book an appointment with a doctor using an online portal, it becomes C2A for you.

Testing: An Integral Part of E-Commerce Success

For the success of any online shopping store or any e-commerce business model, maintenance is necessary through regular testing.

Here are the main factors to test for the long-term success of your online store-

Keep Track of the KPIs

Performance testing is a crucial part of judging whether your investment is resulting in fruitful results or not. Here are some of the critical KPIs (Key Performance Indicators) to keep track of:

  • Sales – Total number of sales by the hour, day, week, month, quarter, or year. Regularly monitoring the sales will indicate growth and can help you plan your inventory for high-traffic periods.
  • Conversion Rate – The percentage of how many visitors convert into buyers.

    A healthy conversion rate signifies that you possess a highly engaged customer base, which is a sign of success and growth. If the conversion rate is low, analyze your user journey mapping to see where you’re losing website visitors.
  • Shopping Cart Abandonment Rate – The percentage of visitors who abandon their cart during the checkout process.
    If the cart abandonment rate is HIGH, this is a sign of responding and optimizing your checkout process.
  • Traffic (New vs. Returning) – The number of people who visit your website indicates new vs. returning users.

    If you gain a lot of new traffic, it is a sign that your marketing strategy is reaching new people. On the other hand, if the returning users are large in number, your customer loyalty and engagement is high.
  • Site Speed – The overall speed of your website and specific landing pages.


    Fast load times are essential to the success of your online business.
  • Mobile Site Traffic – The number of visitors who come to your website via a mobile device. If you experience high traffic via mobile devices, ensure that your site is fully optimized for mobile use or consider developing a fully-functional mobile app.
  • Bounce Rate – The percentage of users who leave your website after viewing only one page. If you witness a high bounce rate, it indicates that your website content does not resonate with your target audience, and an immediate change is required.

Test Functionalities

An online shopping store consists of four major elements in its structure-

  • Main Pages – Homepage, About Us page, Product page, Special Offers, Sitemap pages, Press Releases page, etc.
  • Product/Category Type Pages – The product page contains options such as product size, type, and color. A sorting feature that filters out products based on a model, size, price, etc. There is also the “Add to Wishlist” and “Add to Cart” features present in the category pages.
  • Shopping Cart/Payment Gateway Page– Contains Products list view, removing the product from the list, cash on delivery option, Select delivery option, card payment, etc.
  • All these functionalities must get tested through functional testing to enhance user experience and trace out any bugs.

    • Web Browser Compatibility

    An online store must work without an issue on all web browsers such as Google Chrome, Firefox, Internet Explorer, Safari, Opera, etc.

    Browser compatibility of the website must get tested to ensure that your customers can make purchases without any hassle.

    Marketing Success Factors

    Digital marketing is also essential when it comes to growing your online business. Here are the main factors to measure to judge the success of your marketing campaigns-

    • Pay-Per-Click (PPC) – The traffic you drive towards your website through a paid search campaign. Helps you determine if the keywords that you are targeting are even accurate for your business or not.
    • Click-Through-Rate (CTR) – The percentage of users on a page who click on a link. CTR is a crucial indicator to determine if your content is driving engagement or not.
    • Social Followers – The number of followers your brand garners across all social media platforms. Social media following indicates how large your customer base is and whether they engage and enjoy your content and overall brand.
    • Product Reviews – The quantity and quality of product reviews help with your website’s SEO. They also offer valuable feedback for your business and indicate your customers’ overall satisfaction.
    • Blog Traffic – Helps you evaluate your content’s quality and if your blog is a potent driver of overall site engagement.

    How Can I Measure these Factors?

    Tools like Google Analytics, Google AdWords, and Google Tag Manager help you keep daily tabs on chosen KPIs through dashboards and reports, making your work easier.

    With these tools, you can set up customized reporting, daily dashboards, and even see your site activity in real-time.

    In Conclusion,

    Without measuring and testing, success cannot get achieved. Studying key metrics can provide your online business with information regarding customer behavior, website shortcomings, and what’s working and what’s missing the mark.

    If you plan to venture into the e-commerce industry but are not technically sound, look no further than 6DegreesIT. Our professional team of web developers possesses years of experience in using modern technologies to create a feature-rich, regularly tested online shopping store.

    Contact us today!