AI-powered chatbots have made a huge mark in the industry. This year, companies have spent $4.5 billion on Artificial Intelligence on customer requests. The benefits of conversational AI are very clear. Providing a good customer experience is at the heart of every successful business. To achieve this goal, you need to do whatever it takes …
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There are tons of companies competing for the attention of a limited group of website visitors, and the world of content marketing gets crowded with the passing time. Online lead generation is a difficult task. But understanding the needs of the user makes it easier and helpful for the generation of leads. Campaigns on other …
When it comes to social media marketing, most of our conversations focus on engaging your audience – either by talking to them directly or creating content that sees more engagement. At the moment, it is well-known that no matter what industry you are in, how big your company is, or what your overall marketing strategy …
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What is meant by partnership marketing? Partnership marketing can be defined as a beneficial marketing relationship between a company and another organization. Now, this definition is widely accepted – but that is because most marketing partnerships will have their own distinctive features. With the help of a trusted voice outside your company, partnerships can effectively …
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All updates to the Google algorithm are designed to help Google achieve its best search results feature. So, what exactly is a knowledge graph? It is Google’s systematic way of putting facts, people, and places together, to create more accurate and relevant search results. Specifically, “Knowledge Graph” is a database that collects millions of pieces …
Virtual Assistants perform simple tasks for end-users, such as adding tasks to a calendar, provide information that is usually searched in a web browser, or control and monitor the state of smart home devices, including lights, cameras, and other smart devices. The simplest reason for most companies to hire a virtual assistant is to have …
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