Videos content has opened new dimensions to marketing. Whether it be grabbing people’s attention or increasing ROI, it depends solely on the quality of content and the user attention span. Besides videos on your website, you can present video marketing strategies on platforms like Google, Facebook, YouTube, Twitter, Instagram, Square, LinkedIn, and more.
This article provides an insight into the 10 + video marketing Trends for 2021 that you should know to have a successful marketing strategy for your online business.
1. Education and Training Content
According to a Wyzowl report, 68% of consumers choose to watch videos to learn about new products or services. That is more than just reading articles, infographics, eBooks, and brochures.
From FAQs to online learning in a university setting, educational and training content is one of the most sought-after types of video content.
2. Videos with Hot-spots
This method of video content is growing hugely. Drag spots include a place where users can click or drag and interact with the video in detail. This can include anything from zoom in and scroll to a hidden video link.
Another hotspot option? Other types of links or video-to-video viewing options while performing multiple tasks. (for example, YouTube already offers more videos.)
3. Long Video
Some videos seem to be starting to get shorter and shorter, but short format videos are getting bigger. People are becoming accustomed to watching full-blown online videos, from social media clips and live chat minutes to full-length videos on YouTube.
The idea of formatting a long video that should be good. (Consider sucking on those recipe demos on Facebook. It can last up to 2 minutes but you want to see the finished food.)
#1. The average user spends 88% more time on a website where video marketing is present. (Forbes)
4. 360-Degree Video
Depending on the type of content you produce, a 360-degree video can become your new marketing partner. In the tourism, real estate, retail, and event sectors there is an infinite potential to create a video that shows the whole product or scene.
For a 360-degree visual video to be truly visible, users must click and navigate through it. It creates a unique user experience that can help connect people with a company or product.
#2. 97% of marketing executives conclude that video marketing has increased potential customers’ understanding of their products. (HubSpot)
5. Make Your Videos (DIY)
You don’t need a $ 10,000 camera and professional filmmakers to make an exciting video ad.
While streaming services such as Netflix or Youtube are pushing video production to the next level, video sharing platforms like TikTok and YouTube make it easier than ever for people and businesses to create and distribute attractive low-tech videos.
For example, TikTok videos are simple, featuring one person telling a story, dancing, drawing, educating their audience, or doing other work that their fans enjoy.
6. Silent Films
You are already logged out but have decided to take a quick break to check your sites. You are browsing your feed and see a video ad. It plays like a scroll, but without sound. What you see catches your eye, so stop and look. You don’t want to disturb the people around you, so you watch the sound off. This story is not unusual.
For example, On LinkedIn alone, less than 40% of mobile video viewers say they watch videos with open audio.
#3. Social video generates 12x more shares than images and text together. (WordStream)
7. What You See Needs To Attract People’s Attention
With this trend of digital video advertising, you have no choice but to captivate people with a piece of catchy music. While using a product video, make sure it is well-lit, high quality, and reflects the most interesting features of your product.
For example, show the product works. If you are selling chainsaws, show that you are cutting a large piece of wood in slow motion.
8. A Story Telling Videos
Storytelling gives people a reason to watch your videos. While storytelling in your ads is nothing new, it is especially important in the era of digital advertising. Storytelling comes as a videotape of video marketing because it can give you that hook to attract people’s attention.
For example, on Facebook, millions of businesses are using their advertising options. According to YouTube, people upload more than 500 hours of video per minute.
#4. 64% of consumers are more likely to purchase the product or services after watching a marketing video. (Forbes)
9. Video for Silent Users
Social media has changed the game when it comes to video advertising. A large number of users watched without sound. There are several reasons for this from not wanting to see your co-workers on the screen next to them watching videos in public places on phones to the general annoyance to the sound. But you need to create a video for those who do not want to listen.
For example, Caption and on-screen instructions can be created that are important to ensure that video content is fully accessible to the audience.
10. Very Short Video Ads
What if your video ad ends playing before the “skip” option appears? Very short (or small) video ads continue. The challenge is to create something cool enough to click in 6 to 10 seconds. But short-form video ads can amuse users enough to make them want more.
For example, Use instant or very attractive visuals to capture users and entice them to your website with this video advertising practice.
11. Searchable Video
When you create a video, make sure Google can find it. The search engine crawls the video and the results will be visible in the searches. While this practice has nothing to do with video content, it has a huge impact on your overall marketing efforts.
The better information you provide, the better it will look when people find video content in their searches. Google has a lot of information on how to customize video content for maximum use.
#5. 88% of marketers are happy with the ROI they get from their social video marketing strategies. (Animoto)
12. Low Production Content
Video advertising trends are used to focus on production and cinema. Not anymore. Today’s video marketing is about building authentic content that people trust. They have to think it’s real. Most of the video content on social media is produced on tablets and phones. So if you got a mind-blowing idea start implementing it with your available skills and resources.
In a nutshell
Even if you aren’t a videographer, introducing video content into marketing and design plans is essential. It will always continue to grow as part of your online marketing strategy with better results. If you plan to invest in the digital marketing strategies for your firm look no further than 6DegreesIT. Our professionals will leave no stone unturned to create the best marketing strategy for your business growth.
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