Month: December 2020

Is your Online Shopping Store doing well? Test with these Quick Tips

Since the turn of the century, the E-commerce industry has witnessed a significant rise in demand. It is harder to find someone who has not made a purchase online than vice-versa.

E-commerce/Retail is a business that tends to thrive on its online customers. Time-saving, convenience, easy access to products worldwide, etc., are a few reasons people prefer to shop online rather than in-person.

The quality of the website governs the success of an online shopping store.

When someone goes to a physical store, they are more inclined to purchase from that particular store as they committed themselves to visit that brand. However, in the online world, there are several choices.

Unless you engage the customer from the beginning, he/she might leave within seconds.

Types of E-Commerce Websites

Based on who is selling and who is buying the product, online stores get divided into FIVE types-

B2C (Business to Customer)

The primary focus of a B2C business will be on direct customers. And when people about an e-commerce store for the first time, this business model instantly comes to their minds. Instead of a physical store, customers can buy products from an online store. Example- Amazon.

B2B (Business to Business)

This business model intends to provide goods to another business through an online platform. Wholesale sellers of products such as computer tables, desks, chairs, files, etc., fall under the B2B category.

B2B e-commerce is entirely dependent on its inventory for supplies.

C2C (Customer to Customer)

In this business model, an individual sells his/her products directly to the customer. For example, when a person sells cakes online. All the necessary things that need to get done, such as product listing, website maintenance, shipping, etc., will be maintained by the person who is running the online shop.

C2B (Customer to Business)

In C2B businesses, an individual sells his/her products to big companies.

Freelancers, artists, web designers, etc., fall under this model.

However, C2C models are not scalable or flexible. Therefore, C2C sellers often convert into B2C, and the transition cost can be costly.

C2A (Customer to Administration)

In C2A business, the transaction occurs between the individual and a public administration.

For example, when you book an appointment with a doctor using an online portal, it becomes C2A for you.

Testing: An Integral Part of E-Commerce Success

For the success of any online shopping store or any e-commerce business model, maintenance is necessary through regular testing.

Here are the main factors to test for the long-term success of your online store-

Keep Track of the KPIs

Performance testing is a crucial part of judging whether your investment is resulting in fruitful results or not. Here are some of the critical KPIs (Key Performance Indicators) to keep track of:

• Sales – Total number of sales by the hour, day, week, month, quarter, or year. Regularly monitoring the sales will indicate growth and can help you plan your inventory for high-traffic periods.
• Conversion Rate – The percentage of how many visitors convert into buyers.
  
  A healthy conversion rate signifies that you possess a highly engaged customer base, which is a sign of success and growth. If the conversion rate is low, analyze your user journey mapping to see where you’re losing website visitors.
• Shopping Cart Abandonment Rate – The percentage of visitors who abandon their cart during the checkout process.
  If the cart abandonment rate is HIGH, this is a sign of responding and optimizing your checkout process.
• Traffic (New vs. Returning) – The number of people who visit your website indicates new vs. returning users.
  
  If you gain a lot of new traffic, it is a sign that your marketing strategy is reaching new people. On the other hand, if the returning users are large in number, your customer loyalty and engagement is high.
• Site Speed – The overall speed of your website and specific landing pages.
  
  
  Fast load times are essential to the success of your online business.
• Mobile Site Traffic – The number of visitors who come to your website via a mobile device. If you experience high traffic via mobile devices, ensure that your site is fully optimized for mobile use or consider developing a fully-functional mobile app.
• Bounce Rate – The percentage of users who leave your website after viewing only one page. If you witness a high bounce rate, it indicates that your website content does not resonate with your target audience, and an immediate change is required.

Test Functionalities

An online shopping store consists of four major elements in its structure-

• Main Pages – Homepage, About Us page, Product page, Special Offers, Sitemap pages, Press Releases page, etc.
• Product/Category Type Pages – The product page contains options such as product size, type, and color. A sorting feature that filters out products based on a model, size, price, etc. There is also the “Add to Wishlist” and “Add to Cart” features present in the category pages.
• Shopping Cart/Payment Gateway Page– Contains Products list view, removing the product from the list, cash on delivery option, Select delivery option, card payment, etc.
• All these functionalities must get tested through functional testing to enhance user experience and trace out any bugs.

Web Browser Compatibility

An online store must work without an issue on all web browsers such as Google Chrome, Firefox, Internet Explorer, Safari, Opera, etc.

Browser compatibility of the website must get tested to ensure that your customers can make purchases without any hassle.

Marketing Success Factors

Digital marketing is also essential when it comes to growing your online business. Here are the main factors to measure to judge the success of your marketing campaigns-

• Pay-Per-Click (PPC) – The traffic you drive towards your website through a paid search campaign. Helps you determine if the keywords that you are targeting are even accurate for your business or not.
• Click-Through-Rate (CTR) – The percentage of users on a page who click on a link. CTR is a crucial indicator to determine if your content is driving engagement or not.
• Social Followers – The number of followers your brand garners across all social media platforms. Social media following indicates how large your customer base is and whether they engage and enjoy your content and overall brand.
• Product Reviews – The quantity and quality of product reviews help with your website’s SEO. They also offer valuable feedback for your business and indicate your customers’ overall satisfaction.
• Blog Traffic – Helps you evaluate your content’s quality and if your blog is a potent driver of overall site engagement.

How Can I Measure these Factors?


Tools like Google Analytics, Google AdWords, and Google Tag Manager help you keep daily tabs on chosen KPIs through dashboards and reports, making your work easier.

With these tools, you can set up customized reporting, daily dashboards, and even see your site activity in real-time.

In Conclusion,

Without measuring and testing, success cannot get achieved. Studying key metrics can provide your online business with information regarding customer behavior, website shortcomings, and what’s working and what’s missing the mark.

If you plan to venture into the e-commerce industry but are not technically sound, look no further than 6DegreesIT. Our professional team of web developers possesses years of experience in using modern technologies to create a feature-rich, regularly tested online shopping store.

Contact us today!

Why Cloud Technology is an Opportunity for Digital Marketing

An Introduction to Cloud

Cloud Computing is an emerging technology that helps businesses, developers, and multinational firms deploy storage and computational services according to the organization’s requirements to store, access and share data without including direct physical space of their IT infrastructures.

In a nutshell, Cloud storage gets purchased from a third-party cloud service provider who owns and operates data storage capacity at different levels as desired by the customer and delivers it over the Internet in a pay-as-you-go model. It is the on-demand availability to enable high-end technology for handling a vast amount of data and its management. There are different cloud platforms available in the market like Dell Storage Technologies, Amazon Web Services (AWS), Microsoft Azure, and Google Cloud platforms that provide computation and storage capabilities.

This blog helps you explore the benefits that digital marketers can get from cloud storage.

Cloud Services and Digital marketing

Digital marketing is one of the leading opportunities supported by the digital economy.

The concept of a digital marketing system along with cloud technologies includes a study of the target product market and a solution to the analytical function of marketing, which involves-

1. Analysis

2. Organization

3. Evaluation

4. Forecasting

Leveraging technology for customer acquisition is what we can collectively call cloud services and digital marketing.

Cloud Services, which makes digital marketing a fun game and empowers digital marketing on a large scale, includes-

1. Analysis of trend

2. Organizing data and storing them

3. Evaluation of important patterns for forecasting of the market

4. Changing amount of customer from one domain to another

5. Predicting the results of a specific model deployed on the data stored in the cloud

The social engagement on platforms like Twitter, Instagram, and Facebook has been only possible due to the immense cloud storage and tools, allowing the data’s digital transformation into a valuable information pattern. Looking at cloud technologies’ potential, here are five reasons why it can be a rewarding choice for digital marketers and creators.

How Cloud Storage can benefit Digital Marketers

New Age tools for Digital Market

A large amount of random data is not always a useful asset for Digital marketers.

Cloud Technologies offer a wide range of powerful analytical tools that can be used for customer-centric insights, which allow the digital marketer to always maintain a lead in the market with the trends. These tools will enable the organization and the individual to hold the target audience’s pattern in the market for good strategy, planning, and investment.

Data Security Enhancement

Imagine, while performing some analytical function, the system shutdowns or power failure gets encountered. In such situations, the odds are high that sensitive data could get lost. But with data stored on the cloud, any changes made at any point of time are always being updated, reducing the chances of loss to negligible compared to the physical storage system. A digital marketer needs to possess secure data as often the content is very high in quality and requires much effort to renew or produce again if lost. Data security has one other aspect as well. Any data exchanged between one firm to another or a group of people is always encrypted end-to-end. Critical data gets often exchanged between the client and Digital marketer, which one would never take a chance to lose. This end-to-end encryption ensures the information is secure on the cloud and reduces the risk of a data breach by any third party member. Also, there are always chances that data slips into the wrong hands to which these cloud technologies are working to overcome with new advancements.

Cost Minimization

Cloud storage systems used by the organizations get paid for only the space and services they avail. The best feature about cloud storage is that the client has to deal with minimal or zero maintenance than the physical storage systems. Also, the physical system setup and maintenance is 70% costlier than the cloud storage systems. All the small and big organizations investing in the cloud storage system give an edge over the traditional storage system and always opens a room for scalability, which is the primary requirement of every firm as data only keeps increasing Morse pattern indeed!

More Space, Better Performance

Digital marketers always have a considerable volume of data consisting of high-quality pictures, graphics, videos, animations for their clients, and storing them on the system’s hard disc will quickly consume the space. It will result in delayed physical system activities. Cloud storage comes into the picture and saves a vast volume of your personal space, which could be used for other works rather than stacking up the local machine’s content. Cloud also eliminates drive failure issues and security concerns due to data available on the cloud, which could only be accessed by people with the same credentials. Sharing files and data also becomes easy, and performance also increases because the downtime decreases, unlike that of a physical system.

Improved Insights and Operations

One of the most potent uses of cloud storage is the data could get accessed from anywhere using any device since all the devices are compatible with the storage solutions. Digital marketers collect the data from different places like social media campaigns, analytical tools, and various other sources having data for content promotion and creation. It drastically improves the productivity and quality of operation, speeding up sharing or exchanging data with the client. For example, an Illustrator has to show his logo designs and works to his various clients. All he needs to do as a small scale enterprise is collect all his works, strategies, and logos stored on the cloud and share them directly, saving the client’s and the illustrator’s time and making the process fast, hassle-free. It also gives digital marketers an opportunity for innovation by saving a lot of time managing and handling data, as inbuilt cloud tools do it all very well.

In Conclusion,

In the present scenario, wherein data is the biggest challenge to maintain, and everyone wants to extract the most useful patterns, the cloud serves as the best option for the Internet market to follow trends, organize and store data securely. Cloud storage is a better option because all the data and vital files are getting stored at a remote server, and the device has an ample amount of space for using it for its in-house purpose.

With Cloud Computing, digital marketing has reached a level where you don’t need to invest heavily in hardware and software solutions to analyze content.

Gone are the days when you had to experience a lot of resistance in promoting your content. Now you have plenty of space and time to take your business or portfolio to another level with cloud technologies.

If you have just started with internet market or planning to use Cloud services for your growing business look no further than 6DegreesIT. We provide complete cloud-based IT solutions with best tools for managing, storing and analysing data for you which will leave no stone unturned to create the best Digital marketing experience with clouds.

Contact us today!

How to Build a User-Friendly Ride-Sharing App

The success of any startup gets judged by the impact it creates on the local businesses. But, when a startup injects a disruptive change in almost every industry worldwide, the success is unparalleled.

Ridesharing apps like Uber have successfully created such an impact globally. These apps have transformed the way we travel and taxi services more economical and luxurious.

Ridesharing is cost-effective, efficient, and environment-friendly. Therefore, the concept got accepted overwhelmingly with open arms. Widely-known ride-sharing apps like Uber and Lyft have become household brands that deliver high-quality service and the perfect customer experience.

Since the turn of the last decade, the Rideshare market has generated immense traction. Therefore, if you decide to venture into this business, you will be in for rapid growth.

So, what does it require to build a fully-functional, user-friendly ride-sharing app? Let’s find out.

What is a Ride-Sharing App?

Ride-Sharing applications differ from traditional taxi services. The significant difference is that a ride-sharing app lets you find a rider sharing the same route or heading to the same destination. Ridesharing insinuates splitting the fare, which results in considerable cost-saving.

There are different types of ride-sharing apps. Primarily,

• Ride-Sharing wherein the driver of rideshare vehicles can share the car with a person heading to the same destination.
• Carpooling wherein the driver alongside a group of people ride to the same destination without paying a third-party.
• Peer-To-Peer Car Sharing wherein car owners have an option to rent their cars for a fixed rental fee and for a set amount of time.

Working of a Ride-Sharing App

Rideshare apps follow a particular mechanism for functioning smoothly:

• Requesting: A rider sends a request to the nearest driver available.
• Driver/Rider Matching: The driver receiving the request has the option to either accept or decline.
• Ride Hosting: The passenger can opt to share the ride with others heading to the same route. Hosting a ride depends on the routes, pick-up, and drop-off locations of every passenger.
• Ride Begins: The ride begins once the host accepts all passenger requests for sharing the ride.
• Payment: Passengers can choose to pay either with cash or through a cashless medium. Since the ride is shared, the fares get split equally depending on the distance traveled.
• Rating the Ride: Ridesharing Apps provide the option to rate both the accompanying passengers and drivers. This rating will affect both their profiles and, in some cases, even affect their future ride-sharing options.

User Roles & Features of a Ride-Sharing App

A ride-sharing app consists of 3 core users/elements:

• Mobile App for Riders: An Android & iOS app wherein a passenger can request and book a ride conveniently.
• Mobile App for Drivers: An Android or iOS app used by the drivers for executing the rides.
• An Administrative Panel: The central control web-panel for managing riders, drivers, requests & the marketplace.

The amalgamation of these core elements makes this on-demand service a success. Let’s try and understand each aspect in-depth by analyzing each separate set of features.

Features of the Rider App

User-Friendly Registration

The first interface that the user will interact with within your app will be the registration portal. You must ensure that this interface provides the facility for account creation using contact numbers or linking Facebook or Google accounts.

Since customers will be entering their personal information, this interface must get encrypted for high-level security.

Pick-Up & Drop-Off

Once the rider creates an account, the first thing they would do is find a ride. For making the process easy, you must provide search boxes wherein the user will enter their pick-up and drop-off location. The aim is to offer timely results while ensuring user-friendliness.

Real-Time Tracking

As soon as the rider requests a ride, a real-time tracking system’s instant activation is necessary. Usually, apps provide integrated Google maps API to track the driver’s location. This GPS tracking eliminates any inconvenience or confusion, especially in cases where multiple riders are involved.

Split Payment Calculation

Since it is a shared ride, the fare should also get equally distributed. The payment must depend upon the individual distance traveled by a particular rider to avoid any additional expense. This feature adds to the user experience significantly.

Information About Other Passengers

A feature that allows a passenger to see the profiles or details of other passengers with whom they will be sharing their ride. As a result, a level of security and trust gets built among passengers.

Driver Details

A feature that displays the complete driver profile along with the feedback received from other riders.

Hassle-Free Ride Cancellation

The app should provide a flexible interface wherein the rider can cancel a ride without wasting any time. You can add a specific ride cancellation time-frame within which a cancellation fee will not get charged.

In-App Help Center

The help center acts as an imperative feature for any ride-sharing app as it is the foundation stone regarding robust security. In case of any lost item, driver behavior issues, payment issues, or any form of mishap, the rider should be able to report through the app directly.

Chat System

To directly communicate with the driver via the app.

Push Notifications

Push notifications are an excellent feature for interacting and engaging the user from time to time. With this feature, customers get informed of all the necessary details such as car information, ride status, estimated arrival time, estimated travel time, discounts/offers, etc.

Rating/Review

A feature to enable customers to rate and provide feedback on their ride experience.

Features of the Driver App

Driver-Friendly Registration

The driver app should contain an easy account creation process without a host of technicalities. You can also add the same Facebook and Google login or registration through a contact number.

Accept/Decline Ride Request

As per their convenience, the drivers can either accept or decline a ride request.

Trip Information of Every Rider

Since multiple riders are traveling together, drivers are highly likely to get confused. Therefore, every rider’s trip information should get displayed over the driver’s interface. It will further help them synchronize the pick-ups and drop-offs with ease.

GPS for Route Navigation

Providing a built-in GPS will not only help the driver reach every rider’s location in time but also help them in discovering the shortest route possible. As a result, you would never have to worry about the drivers visiting a specific place for the first time.

Chat System

To directly communicate with every rider via the app.

Automated Fare Calculation & Payment Options

At the end of every ride, the app will auto-calculate the fare. The app should provide the driver with the facility to either mark a payment received by cash or paid through a card.

Features of the Admin Panel

Driver & Vehicle Management

Admins can screen and approve any new drivers or if the vehicles getting used are level with the company’s standards.

All the fine details covered like the year of manufacturing, model, insurance start and end date, insurance value, mileage-wise number of services done, future service schedule, etc.

Payment Management

Contains the accumulation of details like who submitted the cash, cash amount, period, etc.

Receipt generation at the end of every ride and automatically sync it with the driver app to show the total amount collected for that trip.

Rating/Review & Complaint Management

A feature that helps admins keep track of every driver’s performance and, if any complaint arises, react, and respond to it immediately.

Dashboard & Reports

An admin dashboard- that displays all the key stats such as notifications, metrics, management, email templates, to name a few.

Reports- that display KPI performance Report, Daily Collection, Daily Vehicle Utilization, Earning Report, Driver Performance, Hourly Vehicle Utilization, etc.

Salary Generation & Invoicing

Salary generation of every driver and handling all the customer invoicing.

Trip Tracking

Keeping track of the amount of time for which a vehicle is idle and not driving.

Notification generation if any vehicle is idle for five or more minutes, along with the driver’s details driving that particular vehicle.

Some Advanced Features for Enhanced User-Experience

Multilingual App

A multilingual app expands the reach of an app to a broader audience and adds to its scalability.

SOS Button for Emergencies

Whether it is the driver’s or rider’s fault, both should be provided with the facility to report any emergency in real-time for immediate help. This feature will build a strong sense of security and trust among the users.

Advanced Ride Scheduling

The facility to schedule a ride in advance saves time and makes it convenient for both riders and drivers.

Facility to Mark Favorite Locations

When riders visit a particular location quite frequently, it will be convenient for them to mark it so that they don’t have to type it every time.

Tipping Drivers

A feature that only helps a driver earn more but also encourages and motivates them to perform better.

An Offline Mode

Smooth internet connection is not accessible everywhere. When a driver enters a low-network area, the app must facilitate accessibility to start and end a trip even on bad internet connections.

Voice-Based Ride Requests

This functionality goes a long way in assisting specially-abled people & can even result in fast bookings.

“Spot Me” Feature

The app can facilitate a rider’s phone screen to display a specific color assigned to that driver. To quickly get spotted at their pick-up location, a rider can hold up their phone so that their driver can find them.

Leave Management

The admin can manage all the driver leaves from their admin panel.

Notable Things to Keep in Mind While Building a Ride-Sharing App

A ride-sharing app is financially helpful for both the service provider and the customer. However, there are some fundamentals to consider before developing the app-

Researching Phase

A thorough understanding of the industry is essential. You must be aware of the present and upcoming trends, how the industry will evolve, demography to target the right audience, and a deeper understanding of the niche.

Selection of Technology

For building an app that will potentially contain a database of millions of users, technology plays a vital role. Choose a proven technology that can simultaneously withstand this traffic and provide a high level of security.

UI/UX Design

Crafting an interactive, eye-catching, yet simple UI/UX design ensures user-friendly navigation and attracts more audience.

Cost of Building a Ride-Sharing App

The overall cost of developing a rideshare app depends on several factors, such as:

• The choice of app development platform: Android, iOS, or a cross-platform architecture.
• Employing a team consisting of a project manager, Android developer, iOS developer, Frontend developer, Backend developer, UX/UI designer, and QA engineer.
• The entire project tech stack.

In Conclusion, Building a ride-sharing app requires patience and dedication as it will not result in success overnight. Take inspiration from all the functionalities mentioned above and combine them with your innovative ideas to create the modern competitor to ride-sharing apps like Uber and Lyft.

If you plan to venture and develop a ride-sharing app but are not technically sound, look no further than 6DegreesIT. Our professional team of developers and designers possesses years of experience using modern technologies to create a feature-rich and highly-secure ride-sharing app with a seamless user experience, yielding a profit for all the parties involved.

Contact us today!

Create Data-Driven Digital Marketing Strategies For Your Startup with AI

In today’s technologically advanced world, we witness the growth of startups more frequently than ever before. Young entrepreneurs join hands and start shoestring operations with external funding to bring about an innovative change in modern society.

When you plan to grow your startup, several things must get encountered – from hiring the right team to your product design. One integral aspect of any business’s success, whether small or large, is Digital Marketing, i.e., marketing or advertising your services or products on the internet to attract an audience.

No matter how perfect your end product is, it won’t survive long without marketing, and this is where digital marketing comes to the forefront. And modern technologies like Artificial Intelligence (AI) are rapidly gaining ground in the digital marketing sector.

At present, AI is affecting and transforming every aspect of our lives, which includes marketing strategies. With the competitive nature existing within the businesses, integrating AI to create data-driven digital marketing strategies is essential to maintain pace with competitors or even leapfrog them.

Artificial Intelligence & Digital Marketing

During years gone by, marketers, mostly owning a startup, hesitated to apply artificial intelligence to their marketing strategies. With time and innovation, the top successful companies have started adopting it and reaped the benefit. Brands like Spotify and Amazon have been using AI systems successfully to bring about a change in digital marketing.

For example, Amazon uses AI to display only the relevant products to a buyer based on previous views, searches, and purchases. This personalized experience practice increases the likelihood that the buyer makes an initial purchase or even turns into a regular customer.

What is a Data-Driven Digital Marketing Strategy?

In the digital marketing industry, most startups develop their strategy based on assumptions about your product, target audience, and performance. These assumption-driven strategies can lead to the downfall of your business even before it gathers pace.

On the other hand, a data-driven strategy is created solely on data and insights gathered through a thorough analysis of as much information as possible. Your decisions get based on these quantitative insights.

Market Research

Initially, you carry out full-fledged research about your target audience, interests, and competitors within the industry.

Setting Up a Buyer Journey

Before buying your product, a customer goes through a three-phased buyer journey.

In the first phase, they find out the advantages and benefits of your product. Secondly, they compare alternative solutions. Finally, they decide whether to buy your product eventually or not.

During the development of a digital marketing strategy, this buyer journey must get optimized.

Selecting Digital Marketing Channels

There are several digital marketing channels, which include email, social media, and content marketing. Search Engine Marketing (SEM) and Search Engine Optimization (SEO) also factor in this step.

Launch, Analyze, and Rectify

Finally, you can launch the digital marketing strategy and keep on analyzing its performance. Identify all the problems and react immediately with alternative solutions.

Use of AI in Creating a Data-Driven Digital Marketing Strategy

Artificial intelligence (AI) combined with Machine Learning (ML) carry significant potential in developing data-driven marketing strategies. These revolutionary technologies excel at gathering and processing large amounts of data rapidly from which you can gain valuable insights.

Another advantage is the ease of automation. AI Algorithms can take care of tasks such as content research and come up with more in-depth results.

Let’s take a deep dive in understanding how one can use AI and ML in creating a data-driven digital marketing strategy to grow a startup:

Gain Valuable Insights from Your Customers

As mentioned above, the first step of creating a digital marketing strategy involves researching your target audience. AI helps in finding patterns at a large scale and provides actionable valuable insights.

AI pattern recognition helps to analyze large sets of data gathered from market research.

As an alternative, you can even use AI algorithms to generate vast amounts of data from discussion forums or social media. Using natural language processing, these AI algorithms can ease through countless reviews, articles, and posts.

The main aim is to carry out sentiment analysis, a significant advantage of Artificial Intelligence. With an AI tool, you’ll be able to identify the major trends, questions, and things that can get improved related to products like yours. You can also figure out your audience’s demographic details.

Competitor Research

AI tools undoubtedly provide you an instant edge over your competitors.

Using these AI-driven tools to track your competitors on social media can help you figure out their detailed strategy. You can gain stats on their types of posts, high-performing content, and posting frequencies. You can even gather useful insights into their followers, i.e., how they interact with your competitor through shares, likes, and comments.

AI tools also help in reverse engineering your competitors’ website analytics. Once your website gets launched, keep a close eye on bounce rates and page traffic.

Furthermore, AI and ML can even help in mining your competitors’ link profiles, which will boost your rankings in search engines.

AI-Optimized Buyer Journey

As soon as a potential buyer gets in touch with your brand, your AI will keep tabs on them. What particular aspect of a specific product interests them? What are they looking for?

These insights will then send personalized recommendations, adjust paid ads, and curate your website content. Researches and surveys have proven that customers are highly likely to purchase a brand that tailors content according to their interests.

Another crucial element of a buyer journey is customer service and AI significantly improves that as well. Especially during the comparison phase, prompt customer support can prove to be the clinching factor. AI ChatBots can answer routinely asked questions and even produce auto-generated email responses, which reduces the burden on your team to respond to urgent or complex customer queries.

Email, Social Media, and Content Marketing

AI helps brands even personalize Email Marketing campaigns based on user behavior, which means marketers can send emails triggered by specific actions. As a result, only relevant emails get delivered to your customers’ inboxes, with subject lines, messaging, and product recommendations all chosen based on that customer’s behavior.

AI tools can also improve your performance on Social Media platforms. These tools help analyze your past performance to figure out the right content to post. Overall, you will develop a social media strategy for maximum reach and results on each different platform.

When it comes to Content Marketing, AI helps produce high-quality content that drives organic traffic to your website. Based on your competitor’s performance and target audiences’ interests, AI tools can generate content ideas and indicate which topics will resonate with your potential customers.

Furthermore, the right AI tools can quickly scan through all existing posts and articles on a particular subject, helping you approach the topic, structure your content, and improve on the current articles or posts.

Deep-learning algorithms will improve your vocabulary and polish your grammar.

Boosting Your SEO

Without a doubt, SEO is crucial, and one of the top priorities for any digital marketing strategy’s success.

Integrating AI can provide a massive boost to your SEO techniques.

It’s essential to know that search engines like Google themselves make use of AI and ML algorithms. To influence these algorithms and get your business ranked higher, AI is a must.

Initially, AI can help optimize your keyword research. AI-driven keyword research is an asset in tackling the latest trends, such as the Latent Semantic Indexing (LSI) that has recently gained momentum.

AI can even be useful to optimize your content for voice search. Voice searches utilize natural language processing AI. Ensuring that your content is compatible with them will improve your rankings as almost 50% of the searches will be voice searched in the coming years.

In Conclusion, Integrating technologies like artificial intelligence and machine learning into your digital marketing strategy from the beginning will help grow your startup and gain an advantage over your competitors. Your marketing approach will get based upon data insights rather than mere assumptions.

Harness AI tools for email, social media, and content marketing, as well as SEM and SEO.

In a nutshell, AI will give your startup an edge right from the start and set you up for long-term success.

If you plan to build a startup from scratch but are not specialized, look no further than 6DegreesIT. Our professional and highly-skilled digital marketers have years of experience using modern technologies, be it Artificial Intelligence or Machine Learning. We will help create a result-oriented data-driven digital marketing strategy for your startup’s success.

Contact us today!