Google’s Knowledge Graph & How it Works

Google’s Knowledge Graph & How it Works

All updates to the Google algorithm are designed to help Google achieve its best search results feature. So, what exactly is a knowledge graph? It is Google’s systematic way of putting facts, people, and places together, to create more accurate and relevant search results.

Specifically, “Knowledge Graph” is a database that collects millions of pieces of data about the keywords people search regularly on the world wide web and the purpose behind those keywords, based on existing content. With the knowledge graph, users can find information about people, facts, and places linked in some way or the other.

What is Google’s Knowledge Graph?

It represents a change in the way Google seeks to deliver results and find the most relevant results in your search. It views search as the real world and not just words. It tends to add relationships based on facts to answer questions directly. These facts and information, present in the knowledge graph, are dependent on publicly available/accessible information such as Wikipedia, the web, and freebase. Using knowledge graphs, there are a lot of opportunities to connect different data sources and gain insight into them.

As the knowledge graph changes and the search engine improves in measuring the user’s intent, the quality of the content and the user experience will improve significantly and there will be more content. As the knowledge graph can help find information quickly. It can also be used extensively in search engines and enables businesses to get more search traffic to their website. As it reflects customer reviews and ratings, it can establish business credibility easily. Google’s Knowledge Graph which is also called rank #0 as it always appears above rank #1 in any searches.

For example: Go to Google and type in ” best book of all times” in the search box. The image carousel that appears at the top is a good example of the Knowledge Graph.

It is a search feature that answers users’ questions without having to click on one of the results. Google does this by selecting quality content from other sites (also called “scraping”) and displaying it at the top or next of the search results. The graph uses latent semantic indexing (LSI) comprehension to understand the context of a user’s query and to present details that may be answered.

All of this is done electronically, as Google’s automated reading technology has made its search engine incredibly sophisticated. In addition to expanding your information base, you can take advantage of the knowledge graph to get more search traffic to your site. All you need is a glimpse of how you can get better content and engage with your target audience through the Knowledge Graph panel. Many people do, including well-known artists and businessmen. You can too.

How Does Google’s Knowledge Graph work?

The Graph allows us to answer honest questions such as “where is the Eiffel Tower situated?” or “When was Taj Mahal built?”. Knowledge Graph is for the systems to detect and display publicly known information, which is true and established truth in the public eye or even information that is there to be accessed by a limited group of people.

How Does it Work?

The primary unit of a knowledge graph is a combination of triplet subject-predicate-object, often denoted as head, relation, tail or h, r, t. Every triplet describes the relationship between two entities in the knowledge graph. Each triplet describes one connection between two parties on a graph. For example, in the sentence, “Arthur was born in London”, ‘Arthur’ is the head, ‘London’ is the tail, and ‘born’ relationship.

A set of acceptable relationships with business types defines the information ontology of the graph. It works in the same way that our brains think by learning new information and linking it to existing ones to make for greater and better understanding. Here, a machine or technology tries to think like a person and identify and connect facts with people and organizations to produce accurate results for users. Therefore, instead of being overwhelmed by too many pages or links and inaccurate information, the knowledge graph selects facts about the most popular or most sought after topic.

Google in a published blog on May 20, 2020 says,

“The information about an “entity”—a person, place, or thing—in our knowledge panels comes from our Knowledge Graph, which was launched in 2012. It’s a system that understands facts and information about entities from materials shared across the web, as well as from open source and licensed databases. It has amassed over 500 billion facts about five billion entities.”

Where do Knowledge Graph facts come from?

The facts in the Knowledge Graph come from a variety of sources that include factual information. In addition to public sources, information such as sports scores, stock prices, and weather forecasts are also the source of information from data generation sites. Google receives data from content owners in different ways, including those who propose changes to unwanted information panels.

There is no specific way to get on Google’s Knowledge Graph, but there are a variety of ways to improve the chances of a site being included. Here are some ways in which you can make Google Knowledge Graph content:

  • Leverage Schema Markup
  • Create a Google My Business profile
  • Find a list on Wikidata.org and Wikipedia
  • Create more links
  • Build your social media profiles
  • Create a listing in the appropriate directions
  • Promote your content and share it more

These strategies in combination with traditional SEO increases the chances of finding your content on Google’s Knowledge Graph.

Does Google’s Knowledge Graph Help SEO?

Yes, the Knowledge Graph graph helps SEO to improve Google’s understanding of what the page is about and what type of questions are more relevant. The additional context Google has about the page correctly can measure the specified page. One way Google Knowledge Graph helps with SEO is to make content available in more places.

Improving Your Search Rankings and Traffic

Now that you understand what the Knowledge Graph is about, how do you improve your search performance? For that, your job is to regularly facilitate Google to find more data about your site and its users. In other words, no matter what your site may be about, you should provide the expected data and information related to that topic, so that Google can rank your pages. The more data Google has about your website, target audience, and you, the better your chances are of appearing in the Knowledge Graph panel.

In a Nutshell

If you want to improve the reputation of your business and get more leads online, Google’s Graph is a good place to start. The Knowledge Graph has a repository of information and data that Google uses to show users how facts, people, and places are linked to each other and to deliver more relevant search results. Google will provide those answers, directly to the search results page, and remove additional user activity.

If you plan to invest in the Digital Marketing strategies to strengthen your firm’s presence online, look no further than 6DegreesIT. We provide a wide range of services ranging from SEO to PPC campaigns which will surely develop your Marketing campaigns digitally.

Expand your business by bringing competent VAs to your business processes.

It’s Time to Get a Virtual Assistant. Here’s Why!

Virtual Assistants perform simple tasks for end-users, such as adding tasks to a calendar, provide information that is usually searched in a web browser, or control and monitor the state of smart home devices, including lights, cameras, and other smart devices.

The simplest reason for most companies to hire a virtual assistant is to have a good business environment. Hiring VAs empowers businesses to use the right resources to accomplish tasks that internal staff may not have the time or skills to deal with.

Besides, companies may hire specialized VAs to handle special duties. In these cases, virtual assistants have a set of specific skills that only allow them to deal with a single domain. For example, public relations, marketing, or customer services. VAs are the new norm that allows a firm to grow.

What is a Virtual Assistant?

Virtual Assistants are very prominent as small businesses and startups rely on virtual offices to keep costs down and businesses of all sizes increase their Internet uses for day-to-day operations. Because the VAs are independent contractors, the business does not have to pay the same benefits or pay the same tax as a full-time employee.

In the simplest sense, virtual assistants are self-employed professionals, working for clients in a remote area. They work according to the information provided to the client and offer a variety of inexpensive services. While virtual assistants have the skills to do a lot of work, some focus on the field in which they work. For example, an accountant can hire a virtual assistant who will assist with book-keeping and dealing with customer financial data. Many virtual assistants can be contract workers, which means that they are not provided with company insurance if available, and are paid a small amount.

Some Trends

The 2021 share is predicted to look as follows:

  • Google Assistant: 23.3 percent
  • Samsung’s Bixby: 14.5 percent
  • Apple’s Siri: 13.1 percent
  • Amazon’s Alexa: 3.9 percent
  • Microsoft’s Cortana: 2.3 percent

  • Top AI virtual assistants for 2021 are Siri, Cortana, Google Assistant, Alexa, Bixby, DataBot, Lyra, Hound, Youper, and Robin.

Reason Why you Need to Hire a Virtual Assistant?

For small business owners, hiring a virtual assistant can help them free up valuable hours to focus on growing the business and making money. It can be easy and inexpensive to get rid of tedious and time-consuming tasks for a skilled person.

A Virtual Assistant can accomplish much more than you can imagine 10 hours a week. Even if you need a lot of help but can’t afford to pay 40 hours a week VAs can always be a good option for you. Some benefits include:

  • You do not have to search for programs that you do not understand or go around time-consuming tasks.
  • You can focus on the field of your expertise without looking up to the unwanted task of managing databases and other functions not concerning your field.
  • Virtual Assistance is provided in specific areas of your business that need special consideration.
  • With VAs you acknowledge your improved business growth in a short period.
  • Team interaction increases due to ease in communication, and management of internal affairs within the organization.
  • As the major part of the redundant actions are either automated or handled by VAs, it becomes easy to work on targeted areas with increased productivity

For the client, another benefit of hiring a virtual assistant is the flexibility of the contract for the services they only need. Depending on the terms of the agreement, some virtual assistants may be paid for work explicitly rather than hourly. Conversely, employees in a traditional office should usually be paid a fixed number of hours per day.

VAs Can Drive Business Growth

You cannot work on all tasks yourself. ADDITIONAL INVOLVEMENT in projects is essential to the growth of your business. If you wish to expand your business, bring competent VAs to your process. Help your virtual assistant develop a complete understanding of your business ethics and policies. Open the visual area, then allow her to share ideas. This is a great way to distribute the work in an organization.

24/7 Availability

Hire an assistant from a different time zone, and be sure while they work with your clients. Also, VAs will be available to assist you even during the official holidays! Other than that, you don’t have to worry about temporary staff shortages with tangible support services.

Improve Your Online Presence

Increasing the frequency of posts on social media will strengthen your brand identity. Besides, you should pay attention to certain factors, such as:

  • Quick answers to consumer questions
  • creating engaging content
  • posts and activities

All this work can be outsourced to the virtual assistants as well for maximum benefits.

Proper Customer Management

Voice support is an important part of your business, as it puts the IDENTITY and reputation of your product in the line. However, caring for customer service calls can be a time-consuming task. Some additional works of a virtual assistant that can be expected such as your VA can make calls to-

  • get quotes
  • get the details
  • arrange appointments
  • contact business partners
  • has collected important messages for you

Good with Technology

Another important skill that a virtual assistant should have is working with a variety of technologies and software. It is always a good option to hire a virtual assistant, who is acquainted with computer operating systems and software. It is also a good idea to find a candidate who is familiar with applications such as WordPress if you have a website that you need to manage.

What are Virtual Assistant Devices and Technologies?

Virtual assistants are usually cloud-based applications that require connected devices and/or applications to work. There are also devices dedicated to providing virtual assistance. Most popular are available on Amazon, Google, and Microsoft. To use Amazon Echo Assistant, called Alexa, users call the name wake, “Alexa.” The light switch indicates the user is ready to receive a command, which includes most simple language applications, such as “what’s the weather like today,” or “plays pop music.” Those applications are processed and stored in the Amazon cloud.

The technology that empowers the assistants in need requires a large amount of data, which enables artificial intelligence platforms (AI), including machine learning, natural language processing, and speech recognition platforms. As the end-user interacts with the virtual assistant, the AI ​​system uses advanced learning skills from data entry and is better at predicting the needs of the end-user.

In a Nutshell

Depending on the needs of the business, virtual assistants can help with almost all job-related tasks. Some of the most common functions like social media management, operations and administration, website building, community management, and content management. It will always continue to grow as part of your online marketing strategy with better results.

If you plan to invest in advanced technologies like Machine Learning, A.I and Blockchain development services for improving your digital presence, look no further than 6DegreesIT. We provide a wide range of services ranging from web and mobile application development to custom application development services to strengthen your Marketing campaigns digitally.

Contact us today!

Top 10 + video marketing Trends for 2021

Videos content has opened new dimensions to marketing. Whether it be grabbing people’s attention or increasing ROI, it depends solely on the quality of content and the user attention span. Besides videos on your website, you can present video marketing strategies on platforms like Google, Facebook, YouTube, Twitter, Instagram, Square, LinkedIn, and more.

This article provides an insight into the 10 + video marketing Trends for 2021 that you should know to have a successful marketing strategy for your online business.

1. Education and Training Content

According to a Wyzowl report, 68% of consumers choose to watch videos to learn about new products or services. That is more than just reading articles, infographics, eBooks, and brochures.

From FAQs to online learning in a university setting, educational and training content is one of the most sought-after types of video content.

2. Videos with Hot-spots

This method of video content is growing hugely. Drag spots include a place where users can click or drag and interact with the video in detail. This can include anything from zoom in and scroll to a hidden video link.

Another hotspot option? Other types of links or video-to-video viewing options while performing multiple tasks. (for example, YouTube already offers more videos.)

3. Long Video

Some videos seem to be starting to get shorter and shorter, but short format videos are getting bigger. People are becoming accustomed to watching full-blown online videos, from social media clips and live chat minutes to full-length videos on YouTube.

The idea of formatting a long video that should be good. (Consider sucking on those recipe demos on Facebook. It can last up to 2 minutes but you want to see the finished food.)

#1. The average user spends 88% more time on a website where video marketing is present. (Forbes)

4. 360-Degree Video

Depending on the type of content you produce, a 360-degree video can become your new marketing partner. In the tourism, real estate, retail, and event sectors there is an infinite potential to create a video that shows the whole product or scene.

For a 360-degree visual video to be truly visible, users must click and navigate through it. It creates a unique user experience that can help connect people with a company or product.

#2. 97% of marketing executives conclude that video marketing has increased potential customers’ understanding of their products. (HubSpot)

5. Make Your Videos (DIY)

You don’t need a $ 10,000 camera and professional filmmakers to make an exciting video ad.

While streaming services such as Netflix or Youtube are pushing video production to the next level, video sharing platforms like TikTok and YouTube make it easier than ever for people and businesses to create and distribute attractive low-tech videos.

For example, TikTok videos are simple, featuring one person telling a story, dancing, drawing, educating their audience, or doing other work that their fans enjoy.

6. Silent Films

You are already logged out but have decided to take a quick break to check your sites. You are browsing your feed and see a video ad. It plays like a scroll, but without sound. What you see catches your eye, so stop and look. You don’t want to disturb the people around you, so you watch the sound off. This story is not unusual.

For example, On LinkedIn alone, less than 40% of mobile video viewers say they watch videos with open audio.

#3. Social video generates 12x more shares than images and text together. (WordStream)

7. What You See Needs To Attract People’s Attention

With this trend of digital video advertising, you have no choice but to captivate people with a piece of catchy music. While using a product video, make sure it is well-lit, high quality, and reflects the most interesting features of your product.

For example, show the product works. If you are selling chainsaws, show that you are cutting a large piece of wood in slow motion.

8. A Story Telling Videos

Storytelling gives people a reason to watch your videos. While storytelling in your ads is nothing new, it is especially important in the era of digital advertising. Storytelling comes as a videotape of video marketing because it can give you that hook to attract people’s attention.

For example, on Facebook, millions of businesses are using their advertising options. According to YouTube, people upload more than 500 hours of video per minute.

#4. 64% of consumers are more likely to purchase the product or services after watching a marketing video. (Forbes)

9. Video for Silent Users

Social media has changed the game when it comes to video advertising. A large number of users watched without sound. There are several reasons for this from not wanting to see your co-workers on the screen next to them watching videos in public places on phones to the general annoyance to the sound. But you need to create a video for those who do not want to listen.

For example, Caption and on-screen instructions can be created that are important to ensure that video content is fully accessible to the audience.

10. Very Short Video Ads

What if your video ad ends playing before the “skip” option appears? Very short (or small) video ads continue. The challenge is to create something cool enough to click in 6 to 10 seconds. But short-form video ads can amuse users enough to make them want more.

For example, Use instant or very attractive visuals to capture users and entice them to your website with this video advertising practice.

11. Searchable Video

When you create a video, make sure Google can find it. The search engine crawls the video and the results will be visible in the searches. While this practice has nothing to do with video content, it has a huge impact on your overall marketing efforts.

The better information you provide, the better it will look when people find video content in their searches. Google has a lot of information on how to customize video content for maximum use.

#5. 88% of marketers are happy with the ROI they get from their social video marketing strategies. (Animoto)

12. Low Production Content

Video advertising trends are used to focus on production and cinema. Not anymore. Today’s video marketing is about building authentic content that people trust. They have to think it’s real. Most of the video content on social media is produced on tablets and phones. So if you got a mind-blowing idea start implementing it with your available skills and resources.

In a nutshell

Even if you aren’t a videographer, introducing video content into marketing and design plans is essential. It will always continue to grow as part of your online marketing strategy with better results. If you plan to invest in the digital marketing strategies for your firm look no further than 6DegreesIT. Our professionals will leave no stone unturned to create the best marketing strategy for your business growth.

Contact us today!