Social media has become one of the most crucial elements of any company’s marketing efforts. It has become so important, that before a customer goes onto taking services or purchasing products from a brand, they check their social media accounts. It’s not always about the follower count when it comes to social media, but also how your brand is being represented across the platforms. A good presence ensures that legitimacy for new customers is present and also for returning and current customers, keeps them loyal and informed about what’s happening.
So, how can you and your company improve your branding across social media channels and improve your sales? Here are a few tips:
- Represent your Brand and it’s Story
- Take Full Advantage of Ad Features
- User Generated Content is a Big Plus Point!
- Using Hashtags for Your Niche!
Your social media profiles should resonate your brand. Your name, your logo, brand colours, and most of all what you do should be visible on your account. The benefit of this is that the experience for any customer becomes personal. They get to know what your company is, what it does, and what it provides through a more fun and visual way.
The really great thing about social media and platforms like Instagram along with many more is that they keep introducing new features for your brand to play around with. Features on Instagram and Facebook such as ‘Live’ are such a great way to connect with audiences one-to-one. Imagine how connected your customers will feel if they get to speak to the marketing head or even the CEO of your company through social media.
After all, connection and trust is everything for individuals.
Spending in ads across various social media channels such as Instagram, YouTube, Snapchat, and more are really great for branding your business and for improving sales as well. What makes social media ads so effective is that if you’re doing it right, it will reach your consumer niche directly. You will not be paying for anyone who is far from being interested in the products or services that you offer.
What you need to ensure when it comes to ads is that it’s eye catching! They would not be effective whatsoever if they are “skipped” or scrolled past without even a second glance. So, if it’s an image it should be visually appealing while providing the right amount of information. When it comes to video ads, the first 3 seconds are the most important. If the first 3 seconds grasp someone’s attention, chances are they’ll watch the complete video.
User generated content, also known as UGC, is a major benefit to use for content across all social media platforms. Why is that? Well, of course a social media platform should have content that provides information, images, videos, etc. from you, as a brand, but what increases the level of trust is seeing what customers are experiencing. For example, if a car company creates a video outlining their newest cars features, it will definitely enlighten the viewers and even help an individual looking for a car. Although, what would create a level of trust and interest is if a customer who has already purchased the car has created a series of images of his/her favourite features or even a video.
This creates a significant difference because a customer’s experience would mean a lot more to another potential customer than anything else!
Improving sales and your brand presence on social media can happen through the use of one of the most crucial elements of social media; hashtags! There are still many businesses on social media who don’t make use of hashtags but they don’t realise how much of a difference they make. Using trending hashtags and even specific hashtags both are beneficial. Trending hashtags allow your post to be visible to a large number of people. Although, it may not always be visible or important to them since these hashtags are so generic. This is where specific hashtags come into the picture.
Specific hashtags such as for an IT company, would be #softwareengineers and if you want to be even more specific such as location wise, you could use #softwareengineersincanada. The benefit of this is that someone who is searching for these specific keywords will be able to see your post. In turn, this also becomes something that they are interested in.
On platforms like Instagram, hashtags play a crucial element in branding businesses and even individual creator accounts. Although, for post captions the limit on this platform is set to 30 hashtags per post. How do you get around this? Here’s a sweet trick! Once posted, comment on your own post adding more hashtags of your choice!
Social media continues to evolve and grow, and it is important for all businesses to keep a track of it because it is definitely the modern day marketing and something that everyone looks for. Use the tips provided above to help brand yourself or your business on various platforms and see the difference to your sales!
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