Month: March 2021

6 Alternative Social Media Platforms

Looking for new social media platforms? We have a list of 6 alternative social media platforms for you. “No big tech,” no compromises on privacy, no more social media noise. These alternative platforms are well established and “healthy space for socializing.”

But why alternative? Why not shun social media altogether? That’s because you will miss a lot of networking; many communities are lost. You need social media, either you are an individual or a business. For a business, these alternative social media platforms are beneficial and have many potential customers. People looking for social media platforms with less chaos and transparent privacy policies can choose one of these or multiple social media platforms.

Here is the list of six social media apps you must try besides the “famous ones.”

Ello

If you take an interest in art, fashion, photography and pop culture, this is your new best friend. It is the best social media platform for people who love art and artists.

Ello has an aesthetic appeal, communities like the ones you have on Facebook and very fewer ads. The privacy terms and conditions are transparent. It’s great for creators and small businesses as Ello is a visual platform just like Instagram and Pinterest. Visual social media platforms are an excellent way to showcase your work, your products or just in general for people.

Joining Ello is easy to use; a few steps registration’s all it takes. You can also have the option to choose your interests, and by doing that, you can easily customize your feed according to what you like to see and what interests you have.

MeWe

The core of MeWe is “not for sale.” Their model for social media is based on fair and transparent grounds. Their USP is that they believe in valuing people’s privacy as necessary and not treating information as mere data.

If you are pissed with the “big-tech” companies selling your data and treating you as nothing more than just a data point, MeWe is for you. Your data is safe with MeWe, you have complete control over your feed, and no sponsored news will be shown to you.

Apart from safety, it has an appealing look, interesting features like communities, chatting messenger, and everything you need in a cool social media platform. Perks- no unnecessary ads, safety and higher chances of meeting like-minded people.

Minds

A social media platform with no political bias, no monetization of data, regular check on hate speeches, and all the social media features you want, from pictures to videos and chatting. It’s just the social media platform we are all waiting for.

Imagine getting paid for posting. If you are a creator, Mind is a fantastic platform. You can earn points to post and use those points to boost your content.

“Minds” is great for small businesses to earn more and content creators. I suggest you should join it right away.

Vero

Social media that claims itself to be a game-changer. This app is indeed what we can call” more social and less media.” There is no mysterious algorithm that you don’t understand, and which affects your reach. Vero aims to eliminate high-paid advertisements and make sure posts of your community’s people are seen and not just crowded by ads.

The focus is on visual aspects, so you can see and post about anything and everything. Pictures of books, tv shows, and even if you share some links, good pictures will be shown.

You have categories of communities. You can choose your followers and friends and family groups and make different communities. This is a ‘must need’ it times of today. Followers are at times supposed to be haters as well. With Vero, you can choose to share somethings with friends and family groups only.

Want to experience real social media? Get Vero.

BitChute

Are you a creator on youtube and looking for some alternative platform to upload your videos and increase your reach? BitChute is just that.

BitChute is a video-based platform. It a free platform and a huge supporter of freedom of speech. You can promote your views and ideas without getting banned, even for voicing against the wrong.

BitChute is excellent for everyone. If you a just a viewer, you get multitudes of content to watch and learn from. You create a huge audience, and if you are a business, you can showcase your products using the video feature app. It has got something for everyone.

Due to its support for every video and banning no videos, BitChute has seen a lot of criticism. It still stands strong to do what they believe in- free speech and support its users.

EyeEm

EyeEm Created as a safe space for people who like clicking and sharing pictures. It was Developed in 2011 as a platform for socializing with visuals. Today, businesses are using it extensively for branding and promotion of their business overseas.

On EyeEm, you can share pictures, videos, and chat with your network. Get in touch with people and create a group of like-minded people.

For creators and creative people, EyeEm is just the right platform. You can also earn good revenue with your high-quality pictures. EyeEm is quite famous for high-quality and creative photo-reserves. Amateur photographs and small businesses find it easy to get started with EyeEm, and you can quickly scale up. It uses AI for searching for pictures when you are looking for something on the app. It makes it easy to have organic growth and not just growing with sponsored advertisements.

Social media is quintessential in our lives. We are dependent on social media so that we can’t live without social media. We also can’t deny the fact that social media and privacy are not good friends. We are all just data to the big tech companies, they are watching us, and due to leaks in their privacy policies hacking, cybercrime has increased.

The alternative social media platforms are around for many years, but with the loud noise of the popularity of well-known apps, hardly anyone is aware of these apps. You can pick any application according to your interest. These apps have no hidden privacy police safe and are truly meaningful social media platforms.

There are multitudes of options for creators, for business, for people looking just to meet new people. Choose your alternative social media platform today and get started.

Best Tips for Creating an Engaging and Useful ChatBot

ChatBot has revolutionized business interactions with customers. Chatbots are powered with AI and help businesses cater to customer needs with convenience and ease. Chatbots are very helpful for businesses, you don’t want your customers/ clients to go all the way to send you emails and maybe follow other ways to reach you. Chatbot has very easily formed a bridge between customer/client queries with the businesses and not keep them hanging.

Let’s have a quick look at the benefits of having an engaging chatbot for your business.

• Reach your customers easily anytime
• Solve your customers’ queries, immediately. The business has no time to loose
• More sales more lead to more revenue
• Getting useful data from conversations

Chatbots can easily be created with little technological assistance. The tricky part about ChatBots is its effectiveness. How engaging and useful is ChatBot? Well, it should be very much

engaging and in this article, we will help you to understand how to create one such chatbot.

We have got for you “Best Tips to create an engaging and useful ChatBot”

Define your goal

Never laden your chatbot with multiple features, try to be as goal aligned as possible. Design it take a few important tasks that are important and are aligned with your business goals. This will help the chatbot to work optimally and drive people easily through the sales funnel to finally make a purchase or get your services.

For example, a courier company XYZ Packages builds a bot for initial and to the point customer services like tracking order, information about price etc. The aim behind designing the bot is to have good relations with customers. So, if somebody enters the query of fraud or misplaced package the bot will express condolence and will take the user to another customer service page which will be handled by people. This builds trust in the customer and the but is not overburdened.

Having separate response types

A chatbot follows an algorithm and functions in two ways usually. Either response to all queries depending on the analysis of keywords in the query or follow a series of the decision tree in which it makes the end-user choose from options and then moving forward.

Usually, you can choose for both or maybe a decision tree one. It depends on your aim and goals. Keep in mind that any ‘response type’ you choose its always important to plan thoroughly and recognize when to insert the “human help/ talk to a human” option.

Set a Tone for your bot

Setting a tone is important, it gives a more human and more engaging experience to the customer. Choose a friendly or sad or sympathetic tone for different situations. You can do so by choosing various phrases for various situations. You can choose a quirky and non-formal language to make it more engaging. Because as a business you can’t use phrases like “oh no!” “sad for you” but your bot can.

A consistent tone is always important. Your chatbot can’t flip from phrases like “Okie Dokie” to “I appreciate your valuable time” it sounds very artificial. Create a buffer of words to be used in a similar tone even for the same situation. Either keep it formal or informal, depending on the type of experience you want your customers to have.

Make space for error design

Either AI or humans in this fast-paced world we all get only once chance to make an impression. Customer experience if not smooth with your chatbot, you lose a customer right there. Therefore, always keep enough space for error designing. Error designing means that your chatbot should have prepared well-written error messages. For example, if your chatbot is MVP it may say to some error query as “Sorry for the inconvenience, I may not help you with that now, ask me again in a week” or you can choose “Call a customer service, here are the details”. The latter seems to be engaging and not leaving the customer at the end.

Let’s say you have a free typing option and your chatbot don’t understand the query even after two or three times, make sure to put the error message to get in touch with a human to solve the problem. I suggest two times should be the maximum number of trials.

Keep them Hooked

The chatbot should not only be the problem solver or the answering robot. Leverage the bot to push content to your audience. Once in a while you can share some news, maybe a useful blog link or why not the newsletter you create full of valuable information every month. Approach your customer with your chatbot, maybe ask a few questions like- why didn’t they return? Or you can interest them by sending some of the sales or other offers. Let your audience/customers know you are around.

Evaluation and optimization

Keep revisiting your bot and always update your chatbot with new features, dropping the features not working. A ChatBot is a powerful marketing tool, it needs to be checked, assessed and needs changes for good. Chatbot technology is new and a lot is happening in the tech around bots. Make sure you keep an eye on anything useful for your bot. Analyze your customer conversations and update with one feature at a time. DO NOT change it entirely it will lose the touch and it will be overwhelming for the customers.

In a nutshell

The chatbot is the most rewarding AI technology businesses need to use. A chatbot that can engage the customer to push them through the sales funnel, solve their problem or engage to get insightful data can be a gamechanger. These tips should be kept in mind while designing the chatbot with chatbot platforms or preferably a coder can make the most engaging and useful bot.

If you plan to develop a chatbot for your business, look no further 6degreesIT is your answer. We have developers who are not only experts in AI technology but invest time in understanding your vision and then create the most sought after chatbot for your business.

To know more, Contact us

PPC MYTHS TO LET GO OF IN 2021

The world of digital marketing comes with its own set of ups and downs. One of the issues to deal with is rumours about PPC (pay-per-click) campaigns. PPC is an important part of digital marketing programs. With the source of information surrounding PPC practices and trends, it’s easy to encounter myths. SEO is not beneficial if you don’t put your efforts to stay focused. SEO can be lethal for your website if not used right, wondering why? Because a slight mistake will penalize your website and your ranking falls drastically.

Let’s learn about the top PPC myths that you should know and avoid in 2021.

Myth #1: PPC doesn’t work for complex or emotional decision

PPC is an ad in which you get a very brief “time slot” to grab the attention of the customer. You have to carefully strategize the action you want your audience to take from that ad. PPC for an educational institute focusing on making students fill some forms is not that effective. Instead you can take their details and maybe send your newsletter about recent admission open. Focus on your goal to achieve with PPC and vary from business to business. Remember that PPC should always be a part of the marketing strategy and not that the entire marketing strategy relies on PPC.

Myth #2: PPC is a temporary plan

Some Digital marketers believe that they only need to use PPC to promote a particular sale or offer for a limited time. But using paid ads as a short-term strategy can seriously damage its effectiveness. Short term PPC will give you a few clicks and some leads but as the campaign ends there are no gains to reap. Additionally, you are not gaining much in those few clicks.

Customers are bombarded with hundreds of ads daily. They see similar ads as yours multiple times, then how to stand out? We say by using LONG TERM PPC, you will be staying in your customer’s mind for a longer time, repetitive seeing puts an impression that you are a brand in your niche and is working continuously.

While PPC helps generate website traffic much faster, having continuous ads will give you a much higher ROI. Also, the information collected from those who click on your ad can be useful in increasing your ads and targeting campaigns later.

Myth #3:High-quality organic ranking means you do not need PPC campaigns

Most players who see immeasurable results in SEO campaigns feel like they are not doing PPC at all. While SEO is an equally reliable method of digital marketing and staying on top of the game, using paid ads can elevate your online game to a whole new level when used in conjunction with organic SEO functionality.

Customer retention by reminding them that your business is here can only be done with PPC. Paid advertisement will also get you, new customers, introducing your business to the masses. With organic SEO these can be gained, but mind you at a slower pace. Hence, to widen your customer base, acquiring new customers PPC is the way to go.

Myth #4: Stick to Google with your PPC campaigns

One of the great myths of PPC is that Google is the only search engine you need to invest in when you advertise. While Google is the most widely used search engine, other search engines, such as Microsoft’s Bing and Yahoo! Can be an effective option. Some advertisers even see better conversions and ROI results for these sites than Google because there is less competition.

Myth #5: No one clicks on PPC ads- So it doesn’t work

Compared to other paid search advertising options, PPC ads have a lower click-through rate. But that doesn’t mean they don’t work. When the fact is that even if clicking does not happen, users are still influenced by display ads. Think display and banner ads like billboards and TV commercials. If you look at the amount of exposure you can get at a lower cost, ad advertising can be an active piece of your digital marketing strategy.

Myth #6: Close your account at night, no one is searching or buying right away.

There are several reports that can show you how much traffic you get at all hours of the day or night, as well as click-through rates. If you are using Analytics, you can determine your conversion rates by the hour. Think about all the time zones you are heading in, and remember that if you delete your account before doing the right research you may miss the relevant traffic.

Adding an interesting fact to it, most people choose to shop, browse at night. In the wake of work from home, everyone has extra time at hand and we all know that late-night owls are a thing to stay and maybe you too are one! So, why delete at night?

Myth #7: Paid search is expensive

The fact is that you pay for the clicks your ad receives. Therefore, set up an ad campaign appropriately to ensure that they click on your ad comes from someone who is interested in your products or services. This means you can spend a lot of money but working with a PPC professional increases your ROI and helps to receive better results.

In Nutshell

Before believing in myths or trends surrounding digital marketing campaigns such as PPC, one must get to its roots and try to find the answers for better marketing. With 79% of retailers believing that PPC contributes directly to the success of their online product, it is all set to remain one of the most popular digital marketing tools.

If you plan to invest in PPC strategies to strengthen your firm’s presence online, look no further than 6DegreesIT. Our PPC services will help your firm to rank and reach better.

Enhance your business strategies with us, Contact us today!

Ways Conversational AI Improving Customer Experience

AI-powered chatbots have made a huge mark in the industry. This year, companies have spent $4.5 billion on Artificial Intelligence on customer requests. The benefits of conversational AI are very clear. Providing a good customer experience is at the heart of every successful business. To achieve this goal, you need to do whatever it takes to keep your customers happy. From solving their questions quickly to providing the right recommendations, you will be able to do everything to improve their knowledge by leveraging this amazing tool.

Sounds like a lot, doesn’t it?

The good news is that chatting AI can take a huge toll on your shoulders. Technologies like dialogues make it possible to make multiple processes automatically work. Used properly, it can help you improve your performance and improve your customer service strategy.

What opportunities have Conversational AI opened up?

Conversational AI is an automated communication technology given the latest advances in Natural Language Processing and related technologies such as speech-to-text and text-to-speech. In addition, cloud computing and storage enable a large amount of data to be processed to perform tasks. The result is that it is possible to develop artificial intelligence that can understand the natural language, interpret intentions, and respond in the same way to a person – quickly, accurately, and at very low cost in collaboration, especially as they can manage almost unlimited numbers at the same time.

This ‘superpower’ can be used on any channel and in any language. With access to corporate CRM and other information, including customer records, the Conversational AI system can quickly generate more insight into customer behaviour, even at the individual customer level, than an individual agent can. Used as chatbots, voice bots, or intelligent self-help systems, and using a complete range of communication center channels including voice, messaging, chat, push notifications, and SMS, AI Chat can take customized customer service to new levels.

Think of a banking app that knows your habits and offers to complete a normal transaction. Or a chatbot that can give you an interest rate designed for you as you browse your bank’s website.

What Operational Challenges Does AI Solve?

When it comes to customer service and customer experience, AI Chat is used in different ways.

1. Virtual Agent Support

The basic use of AI Chat Conversation is to support live agents by providing a natural user interface to the tools, systems, and information required by agents to create customer communication.

This means that agents do not need to spend a lot of time searching for information on their own, and it greatly reduces the capture time and the need to transfer customers from one agent to another because of the information gap. It further allows agents to get responses more quickly which reduces the length of the interaction and increases the levels of initial contact resolution. These are all known as great indicators of customer satisfaction.

2. Open information

Most organizations these days keep an impressive amount of customer data, including transaction details, past contacts, and call logs, and chat times. Much of this is in the form of informal information – such as commentary and word – which is still very important if not understood. AI Conversation can monitor the conversations – whether they have them personally or by listening to the agents’ interactions – and using the sense and keyword analysis to understand how the customer is responding, or predicting what the customer wants.

3. Provide product recommendations

High-end stores often hire shop assistants to help consumers find what they want. They even offer fashion tips so that consumers can find the best clothes and accessories based on their preferences. When it comes to actual purchases, chat conversations can fulfill that role. For businesses in the fashion and beauty industry, this assistance can make a huge difference and help improve customer mobility. For ease of development, you can create social bots with this feature.

4. Social Media Engagement

When it comes to customer experience, simplicity is everything. What if social media users can place an order directly or browse your products without changing platforms? With AI-driven conversations, it is possible to do just that.

Bots on Facebook Messenger, Kik, and other platforms can easily engage users. They make it possible for you to access social media and improve your accessibility. By using bots on social media, you can also create leads and promote your products in a seamless way.

5. Instant customer service

Think of a time when you had to wait a long time for a customer service representative to resolve a question. Wasn’t it frustrating? Long wait times can annoy customers.

If you want to provide a great shopping experience, you need to make sure that you can resolve their questions quickly and effectively. Fortunately, AI communication technology can be very helpful in this regard. Not only do they reduce waiting times but they also prevent longer conversations from going to and from email. With chatbots, you can provide instant customer service easily in different time zones as well.

Are you Ready to Use an AI-powered Chatbot?

From a customer’s point of view, quick and easy replies from a single click of a button can save a lot of time. Conversational AI can take your customer experience to the next level. It can help you in following ways-

• Customer service: Retain customers and provide continuity of service with assisted AI chat. Create product value and deliver value-added content through websites and default phone lines.
• Human Resources: Regardless of the size of your HR team, hiring staff can be a challenge. You can chat schedule calls, and manage staff installation with AI-powered chats.
• Budget Analysis: There are various ways in which you can use AI-powered chats inactive budget analysis. Perform detailed analysis, identify patterns, and keep track of high costs.
• Employee training: Keep a record of employee productivity, balance job development opportunities, and keep employees updated with changes to company policy.

In a Nutshell

Utilizing the power of artificial intelligence will allow your firm to improve customer experience. Chatbots developed by AI helps to enhance your performance and show results faster. Along with keeping your customers happy, AI chat-bots can help you improve your efficiency and productivity.

If you plan to invest in advanced technologies like Machine Learning, AI, and Blockchain development services for improving your digital presence, look no further than 6DegreesIT. We provide a wide range of services ranging from web and mobile application development to custom application development services to strengthen your Marketing campaigns digitally.

Contact us today!