The world of digital marketing comes with its own set of ups and downs. One of the issues to deal with is rumours about PPC (pay-per-click) campaigns. PPC is an important part of digital marketing programs. With the source of information surrounding PPC practices and trends, it’s easy to encounter myths. SEO is not beneficial if you don’t put your efforts to stay focused. SEO can be lethal for your website if not used right, wondering why? Because a slight mistake will penalize your website and your ranking falls drastically.
Let’s learn about the top PPC myths that you should know and avoid in 2021.
Myth #1: PPC doesn’t work for complex or emotional decision
PPC is an ad in which you get a very brief “time slot” to grab the attention of the customer. You have to carefully strategize the action you want your audience to take from that ad. PPC for an educational institute focusing on making students fill some forms is not that effective. Instead you can take their details and maybe send your newsletter about recent admission open. Focus on your goal to achieve with PPC and vary from business to business. Remember that PPC should always be a part of the marketing strategy and not that the entire marketing strategy relies on PPC.
Myth #2: PPC is a temporary plan
Some Digital marketers believe that they only need to use PPC to promote a particular sale or offer for a limited time. But using paid ads as a short-term strategy can seriously damage its effectiveness. Short term PPC will give you a few clicks and some leads but as the campaign ends there are no gains to reap. Additionally, you are not gaining much in those few clicks.
Customers are bombarded with hundreds of ads daily. They see similar ads as yours multiple times, then how to stand out? We say by using LONG TERM PPC, you will be staying in your customer’s mind for a longer time, repetitive seeing puts an impression that you are a brand in your niche and is working continuously.
While PPC helps generate website traffic much faster, having continuous ads will give you a much higher ROI. Also, the information collected from those who click on your ad can be useful in increasing your ads and targeting campaigns later.
Myth #3:High-quality organic ranking means you do not need PPC campaigns
Most players who see immeasurable results in SEO campaigns feel like they are not doing PPC at all. While SEO is an equally reliable method of digital marketing and staying on top of the game, using paid ads can elevate your online game to a whole new level when used in conjunction with organic SEO functionality.
Customer retention by reminding them that your business is here can only be done with PPC. Paid advertisement will also get you, new customers, introducing your business to the masses. With organic SEO these can be gained, but mind you at a slower pace. Hence, to widen your customer base, acquiring new customers PPC is the way to go.
Myth #4: Stick to Google with your PPC campaigns
One of the great myths of PPC is that Google is the only search engine you need to invest in when you advertise. While Google is the most widely used search engine, other search engines, such as Microsoft’s Bing and Yahoo! Can be an effective option. Some advertisers even see better conversions and ROI results for these sites than Google because there is less competition.
Myth #5: No one clicks on PPC ads- So it doesn’t work
Compared to other paid search advertising options, PPC ads have a lower click-through rate. But that doesn’t mean they don’t work. When the fact is that even if clicking does not happen, users are still influenced by display ads. Think display and banner ads like billboards and TV commercials. If you look at the amount of exposure you can get at a lower cost, ad advertising can be an active piece of your digital marketing strategy.
Myth #6: Close your account at night, no one is searching or buying right away.
There are several reports that can show you how much traffic you get at all hours of the day or night, as well as click-through rates. If you are using Analytics, you can determine your conversion rates by the hour. Think about all the time zones you are heading in, and remember that if you delete your account before doing the right research you may miss the relevant traffic.
Adding an interesting fact to it, most people choose to shop, browse at night. In the wake of work from home, everyone has extra time at hand and we all know that late-night owls are a thing to stay and maybe you too are one! So, why delete at night?
Myth #7: Paid search is expensive
The fact is that you pay for the clicks your ad receives. Therefore, set up an ad campaign appropriately to ensure that they click on your ad comes from someone who is interested in your products or services. This means you can spend a lot of money but working with a PPC professional increases your ROI and helps to receive better results.
In Nutshell
Before believing in myths or trends surrounding digital marketing campaigns such as PPC, one must get to its roots and try to find the answers for better marketing. With 79% of retailers believing that PPC contributes directly to the success of their online product, it is all set to remain one of the most popular digital marketing tools.
If you plan to invest in PPC strategies to strengthen your firm’s presence online, look no further than 6DegreesIT. Our PPC services will help your firm to rank and reach better.
Enhance your business strategies with us, Contact us today!
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