ChatBot has revolutionized business interactions with customers. Chatbots are powered with AI and help businesses cater to customer needs with convenience and ease. Chatbots are very helpful for businesses, you don’t want your customers/ clients to go all the way to send you emails and maybe follow other ways to reach you. Chatbot has very easily formed a bridge between customer/client queries with the businesses and not keep them hanging.
Let’s have a quick look at the benefits of having an engaging chatbot for your business.
- Reach your customers easily anytime
- Solve your customers’ queries, immediately. The business has no time to loose
- More sales more lead to more revenue
- Getting useful data from conversations
Chatbots can easily be created with little technological assistance. The tricky part about ChatBots is its effectiveness. How engaging and useful is ChatBot? Well, it should be very much
engaging and in this article, we will help you to understand how to create one such chatbot.
We have got for you “Best Tips to create an engaging and useful ChatBot”
Define your goal
Never laden your chatbot with multiple features, try to be as goal aligned as possible. Design it take a few important tasks that are important and are aligned with your business goals. This will help the chatbot to work optimally and drive people easily through the sales funnel to finally make a purchase or get your services.
For example, a courier company XYZ Packages builds a bot for initial and to the point customer services like tracking order, information about price etc. The aim behind designing the bot is to have good relations with customers. So, if somebody enters the query of fraud or misplaced package the bot will express condolence and will take the user to another customer service page which will be handled by people. This builds trust in the customer and the but is not overburdened.
Having separate response types
A chatbot follows an algorithm and functions in two ways usually. Either response to all queries depending on the analysis of keywords in the query or follow a series of the decision tree in which it makes the end-user choose from options and then moving forward.
Usually, you can choose for both or maybe a decision tree one. It depends on your aim and goals. Keep in mind that any ‘response type’ you choose its always important to plan thoroughly and recognize when to insert the “human help/ talk to a human” option.
Set a Tone for your bot
Setting a tone is important, it gives a more human and more engaging experience to the customer. Choose a friendly or sad or sympathetic tone for different situations. You can do so by choosing various phrases for various situations. You can choose a quirky and non-formal language to make it more engaging. Because as a business you can’t use phrases like “oh no!” “sad for you” but your bot can.
A consistent tone is always important. Your chatbot can’t flip from phrases like “Okie Dokie” to “I appreciate your valuable time” it sounds very artificial. Create a buffer of words to be used in a similar tone even for the same situation. Either keep it formal or informal, depending on the type of experience you want your customers to have.
Make space for error design
Either AI or humans in this fast-paced world we all get only once chance to make an impression. Customer experience if not smooth with your chatbot, you lose a customer right there. Therefore, always keep enough space for error designing. Error designing means that your chatbot should have prepared well-written error messages. For example, if your chatbot is MVP it may say to some error query as “Sorry for the inconvenience, I may not help you with that now, ask me again in a week” or you can choose “Call a customer service, here are the details”. The latter seems to be engaging and not leaving the customer at the end.
Let’s say you have a free typing option and your chatbot don’t understand the query even after two or three times, make sure to put the error message to get in touch with a human to solve the problem. I suggest two times should be the maximum number of trials.
Keep them Hooked
The chatbot should not only be the problem solver or the answering robot. Leverage the bot to push content to your audience. Once in a while you can share some news, maybe a useful blog link or why not the newsletter you create full of valuable information every month. Approach your customer with your chatbot, maybe ask a few questions like- why didn’t they return? Or you can interest them by sending some of the sales or other offers. Let your audience/customers know you are around.
Evaluation and optimization
Keep revisiting your bot and always update your chatbot with new features, dropping the features not working. A ChatBot is a powerful marketing tool, it needs to be checked, assessed and needs changes for good. Chatbot technology is new and a lot is happening in the tech around bots. Make sure you keep an eye on anything useful for your bot. Analyze your customer conversations and update with one feature at a time. DO NOT change it entirely it will lose the touch and it will be overwhelming for the customers.
In a nutshell
The chatbot is the most rewarding AI technology businesses need to use. A chatbot that can engage the customer to push them through the sales funnel, solve their problem or engage to get insightful data can be a gamechanger. These tips should be kept in mind while designing the chatbot with chatbot platforms or preferably a coder can make the most engaging and useful bot.
If you plan to develop a chatbot for your business, look no further 6degreesIT is your answer. We have developers who are not only experts in AI technology but invest time in understanding your vision and then create the most sought after chatbot for your business.
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