Category: Blog

How Can You Use Facebook Bots To Your Benefit

Facebook Bots are the potentially new marketing trend. There are very few marketers currently using the Facebook Bots to market their products and services but that’s only because the good word and mass marketing of the Bots itself has not begun.

First of all, what are Facebook Bots?

Facebook Bots are used by marketers to market their latest products and services in order to spread the word. These bots personally message individuals using Facebook Messenger and automatically gain subscribers when any Individual has interacted with the Bots.

Now how can you use these Bots to your benefit?

1. Facebook Messenger now allows marketers to send promotional messages rather than just news.
2. Facebook Bots allow the messages to be personalized to your needs.
3. Chat Bots eliminate any legwork from nearly any process to fulfill requests on behalf of users.
4. 18,000 Facebook Bots have already been created, so there are people already using it to their advantage.
5. It’s an easy way to reach out to customers because internet users are heavy with chatting.
6. Early Facebook Bot users have great success stories. For example, “1-800 Flowers” have reported that 70% of their new customers have been generated through chat.
7. Boosts online availability. All customers want that companies can be available to them 24/7, and that’s exactly what Facebook Bots allow.

Hence , there are several advantages of using these Facebook Bots, but the real advantage arises when you put it into your company’s marketing strategy and gain advantages yourself.

So if you are waiting for the perfect time to seize the opportunity, this is that moment. Contact us today!

Influencer Marketing & Everything you Need to Know

What is Influencer Marketing?

If you’re an active individual on Social Media, then you must have come around to promotions that are done through social networking websites. This may be on Instagram, Twitter, Snapchat, Facebook, etc.

The basic concept of Influencer Marketing is for individuals or organizations to find an “influencer” on social media to promote their product or service. This influencer may be a celebrity, someone internet famous, or a well-known company. And so, the individual or organization can ask, pay, or collaborate with the influencer to promote their product or service through their social media accounts.

Let’s take Kylie Jenner as an influencer example.

Kylie Jenner is a business mogul with her makeup line, she is a TV Star, and even has 96 Million followers on her Instagram.Every now and then, she posts pictures of herself along with the product supplied by HiSmile. This product is a teeth whitener and they have tied up with Kylie Jenner for her to promote their product. This promotion involves a clear picture of herself with the product and a caption expressing her use of the product and where people can go to purchase the product themselves.

Mostly people in their teenage years, or young adults follow Kylie Jenner and so HiSmile chose a perfect influencer for their product, since their target audience is also teenagers and young adults.

How do Marketers choose the right Influencer?

1. The image portrayed by the influencer must connect well with the image of their brand.
2. The influencer must be powerful enough to impact the target audience of your brand.
3. The potential customers of the brand, and the followers of the influencer must be almost alike, or lookalikes.

How can you get involved with Influencer Marketing?

Since influencer marketing is a growing trend for marketers, there are several tools available for marketers to easily begin this type of marketing. Those tools are:

1. Right Relevance Pro

This tool lists all the potential influencers that are right for your brand. And so, from the list you can select the one you want to promote your product or service with the utmost relevance.

2. Twtrland

Twtrland is a tool which allows you to search for the type of target audience you want and then it lists the influencers that are followed by that Celebrity, Power User, Casual Influencer, or Novice.

3. Kred

Kred is an online tool which not only finds influencers for you but also uses metrics to inform you about the level of influence that influencer has on its followers.

4. StreamView for Instagram

This tool allows you to find Influencers in a local area. All you must do is search for tags, location, or people. And so, this tool automatically finds the right influencer for your brand.

5. Follower Wonk

This tool helps you find the right influencers on Twitter. All the marketer has to do is select the required parameters as per your requirements. These may include the location, keywords, the followers, the number of tweets, etc.

Contact us today and get a free quote!

Can Facebook Messenger Bots Overpower Email Marketing?

With technology evolving and changing around us day by day, marketers have also found ways to adapt to the fast-paced changes, and continuously find new ways of marketing.One of the biggest question that has come about only in the last few months is whether Facebook Messenger Bots are better than Email Marketing.

First, it’s important to understand what the Facebook Messenger Bots are…

Messenger Bots are automated robots that send you messages privately though Facebook Messenger to market their products or services.

One reason that this beats E-Mail is because an individual may have several E-Mail accounts and not a lot of information is provided on those accounts, whereas on Facebook, these bots are able to collect your interests and preferences and the marketers are able to send these automated messages to their target audience.

The advantages of Facebook Bots over Email Include:

1. 100% Delivery. This is a single system which is always under their control.
2. Once a marketer gets a subscriber, you become aware of their gender, which Emails do not provide.
3. Once an individual subscribes, that’s the only time their name will be revealed, which is beneficial for them because it gives them their privacy.
4. If an individual doesn’t interact with any of the messages then they will not be counted as a subscriber hence not receiving any messages further. Unlike with Email where Emails are sent regardless some of the time.

The overall performance so far of these Facebook Bots are promising:

1. Open rates are approximately 90% and click rates are always 20% and above.
2. For broadcasted messages, there is an 86% open rate and 22.8% click through rate.

If all of this is hard to understand, basically what it means is that people are quite responsive to messages they receive on their Facebook Messenger.

Even though a majority of the population uses Email daily, it becomes very unlikely for them to open Emails from marketers, unless they get their eye caught by the Subject of the Email or the Sender. And a lot of the time people who have opened their Email might have opened it for a purpose or their work, whereas people open Messenger during their free time and are more likely to respond and go through the messages from the marketers.

So, can we say that Facebook Bots are beating Email?

Well they definitely have potential, but that will only become a fact when even more marketers begin to use these Bots.

Start evolving today! Contact us to take your business up a notch.

 

Mobile Apps vs. Responsive Website, what is better?

With the onset of digital era, it has become crucial for every business to be present online. Not only is the need for web presence important, but one should be available to the customers with just one click. Web giants such as Google, Facebook, Amazon, Zomato etc. have seen the benefits that a responsive website and a mobile app can yield.

A responsive website is one which has a mobile friendly version in addition to desktop version. An app is an application that need to be downloaded on your mobile phone and do not need a browser to operate. While choosing which of the two is better, it is important to identify your end goal. If you are a gaming company, an app makes more sense. If you are into e-commerce, both the app and a responsive website make more sense.

There are many reasons why mobile websites would be preferred over an app. First, it is easily accessible, unlike the app that needs to be downloaded first. The website updates automatically as soon as you open it on your browser and it is easy to search on the web. It is quite easy to share the websites among users because you only need the URL for the purpose. Since the mobile website is easily accessible, it has a broader reach among end users and they can’t be removed or deleted from the phone. Most importantly, a mobile website is cheaper than an app and the long term costs of maintenance and upgrades are way cheaper than an app.

This may seem good enough reasons for you to opt for a responsive website over an app, but don’t be quite sure yet. Apps have their own benefits that are endless. With a thorough market research, it was seen that both businesses and customers prefer an app over a responsive website.

Although one has to go through the hassle of downloading an app first, but once the app has been installed on the phone, it is easily accessible to the end users. Not always do people remember the name of the company or the website URL to hit the right mark. And sometimes, it can be more of a hassle to go to the browser, first search for the business and then open the website. In such cases, an app comes in handy because it is always present on your phone. It has the customers coming back again and again. If you give offline access on your app, you will have some really happy customers that they do not need to have to access of internet every time they want to use the app, which is impossible in a responsive website. It gives the users the ease of regular usage and that too at lightning speed. Apps also work as advertisements so they automatically reduce costs related to major marketing activities. It keeps your customers always engaged and to a certain extent eliminates the chance of the customers switching to some other business because of Google search rankings, like in websites.

So get started with laying out a basic plan and an end term goal about your business. Can you business sustain without an app? Or do the benefits of having an app far outweigh the option of just having a responsive website? Based on your findings, you can decide which is better for your business, in the long run, as well as the short.

Why Online Presence Is Important For Your Business

Having an online presence is not only important, but vital in the digital era. Despite the size of your business, in order to have a strong impact, it must have an online profile. These days, people like easy access to things, including information which can be available just a click away. Any business, having an online presence is bound to create an unexplainable trust factor among customers, making the business more viable and genuine to them.

Here are few reasons why your business should have an online presence-

• Customers– Almost everyone is equipped with a smart phone these days, which means they have direct access to information available on the web. Having a website or any sort of online presence is bound to give your business the advantage of being available to the customers anytime they want.
• Brand– If you want to build your business’ brand name and image, going online is the first step that will help in achieving that. Your business will have the opportunity to increase its reach and can easily showcase its products and services. A good content on your company’s social media profile or blog will encourage customers to engage, thus increasing the brand image and perhaps, loyalty of your business.
• Global reach– Online presence breaks all shackles of time and distance. The best thing about having an online presence is that your business can be available to the customers 24*7. It gives your business an opportunity to reach customers that may be sitting thousands of miles away, which would seem impossible otherwise. Anyone, from anywhere in the world can be a customer, if your business has online presence.
• Potential to grow– People don’t shy away from sharing their preferences. Which means, if they like your business or your products or services, they are may review it or may write something on their social media profiles to share with the world. This gives your businesses a chance to engage with your customers and to market your products and services through your customers, thus making new customers in the process.

Any business in the modern times should be active on social media if they want to sustain in the long run. And in order to achieve this, it is important that your business should have a gripping online presence.

WebSite Viruses and Security Issues

Getting a Google warning on a brand new customer site can be the most nerve racking experience ever !

We have had the opportunity to work with customers to help resolve “Virus Attacks” or “Hacks”

This issue commonly occurs in open source websites and is one of the few risks that come with these platforms.

Your production centre should be able to fix such a situation for you , but in almost all cases they have very little to do with the problem , Infact, in most cases a Google warning is the first notification of such a problem to us as well as to you.