In today’ digital era, discussing about the importance of having a website for any business sounds pretty obvious, isn’t it?
Well no, not for all. Still around 44% to 51% of small businesses do not have a WEBSITE! and that’s the reason we are here to realize, those who still underestimate, the power of being online.
Having a website is no longer a choice these days, it is a must-have business channel/asset that you just can’t ignore. While some might still debate that a website is for businesses operating online, have a tech product, or selling their product and services online, but its equally rewarding for all those businesses that have nothing to do with the internet. This is primarily because the days of relying on phone books are long gone and now people search about each and everything online either it is a new dress they want to buy or find a broker who can help them in finding a new house.
Here is a fact, as per the eCommerce Foundation, 88% of consumers research product information before they make a purchase online or in the store. Well, that’s a huge number!
Let’s see why it is such a big deal, given are the five most important reasons why having a website is inevitable for your business: –
For Credibility
A website gives a sense of existence and builds trust in the mind of consumers while they are looking for your business online. Around 80% of people have bad opinions of companies that don’t have websites. If you don’t have a website, then your company’s credibility is compromised & the tech-generation may not even consider you/your business serious about your product/service offerings. So, you just can’t afford to be this ignorant towards your business when it comes to your image in the market.
24/7 Accessibility
Imagine being able to work with your team and sell your products around the clock for 365 days a year, not possible, right? But it can be. You don’t need to be actually present at the counter answering queries, demonstrating and sellingyour products or worrying about the payment. You just need to have a website and this will do all your work even when you are sleeping at your home peacefully. Website is like a shop that never closes.
Wider Reach Than Any Other Form of Advertising
With around 2.2 billion people online web has a far wider reach and it is much cheaper than any other form of advertising. Alike TV or radio ads, when you have a website you are not only visible to your customers when you want them to see you, you are also visible to them when they want to see you.
The Backbone of Your Online Presence
I’m sure you all must be using the internet for your sales and marketing in one way or another. It might be content marketing, social media marketing or email marketing.
But here is a thing, all your digital marketing efforts are useless if you cannot channelize that traffic to a website from where they will get more information, and then they will buy. Websites are a place for your content to live, it is the center of your company’s online presence.
Most importantly, Google ranks web pages, not businesses. So, without a website, you just can’t appear in front of your customers when they search about you online.
Because Your Customers Are Looking for It!
Isn’t it a valid enough reason to be available online?With 88% of your customer starting their purchase with an online search, means if you don’t have a website, you are only selling to 12% of your market. As the rest of them won’t even consider you as an option.
Convinced? Then no need to fret, creating a website is as easy as buying something from your next-door grocery store. But, if you want a professionally designed website for great user experience and better rankings, we can help.
6 Degrees IT helps brands like yours to reach new audiences online.
Talk to our passionate website developers and find out more about our web design services.
Contact our team today!