An Introduction to Cloud
Cloud Computing is an emerging technology that helps businesses, developers, and multinational firms deploy storage and computational services according to the organization’s requirements to store, access and share data without including direct physical space of their IT infrastructures.
In a nutshell, Cloud storage gets purchased from a third-party cloud service provider who owns and operates data storage capacity at different levels as desired by the customer and delivers it over the Internet in a pay-as-you-go model. It is the on-demand availability to enable high-end technology for handling a vast amount of data and its management. There are different cloud platforms available in the market like Dell Storage Technologies, Amazon Web Services (AWS), Microsoft Azure, and Google Cloud platforms that provide computation and storage capabilities.
This blog helps you explore the benefits that digital marketers can get from cloud storage.
Cloud Services and Digital marketing
Digital marketing is one of the leading opportunities supported by the digital economy.
The concept of a digital marketing system along with cloud technologies includes a study of the target product market and a solution to the analytical function of marketing, which involves-
Leveraging technology for customer acquisition is what we can collectively call cloud services and digital marketing.
Cloud Services, which makes digital marketing a fun game and empowers digital marketing on a large scale, includes-
1. Analysis of trend
2. Organizing data and storing them
3. Evaluation of important patterns for forecasting of the market
4. Changing amount of customer from one domain to another
5. Predicting the results of a specific model deployed on the data stored in the cloud
The social engagement on platforms like Twitter, Instagram, and Facebook has been only possible due to the immense cloud storage and tools, allowing the data’s digital transformation into a valuable information pattern. Looking at cloud technologies’ potential, here are five reasons why it can be a rewarding choice for digital marketers and creators.
How Cloud Storage can benefit Digital Marketers
New Age tools for Digital Market
A large amount of random data is not always a useful asset for Digital marketers.
Cloud Technologies offer a wide range of powerful analytical tools that can be used for customer-centric insights, which allow the digital marketer to always maintain a lead in the market with the trends. These tools will enable the organization and the individual to hold the target audience’s pattern in the market for good strategy, planning, and investment.
Data Security Enhancement
Imagine, while performing some analytical function, the system shutdowns or power failure gets encountered. In such situations, the odds are high that sensitive data could get lost. But with data stored on the cloud, any changes made at any point of time are always being updated, reducing the chances of loss to negligible compared to the physical storage system. A digital marketer needs to possess secure data as often the content is very high in quality and requires much effort to renew or produce again if lost. Data security has one other aspect as well. Any data exchanged between one firm to another or a group of people is always encrypted end-to-end. Critical data gets often exchanged between the client and Digital marketer, which one would never take a chance to lose. This end-to-end encryption ensures the information is secure on the cloud and reduces the risk of a data breach by any third party member. Also, there are always chances that data slips into the wrong hands to which these cloud technologies are working to overcome with new advancements.
Cloud storage systems used by the organizations get paid for only the space and services they avail. The best feature about cloud storage is that the client has to deal with minimal or zero maintenance than the physical storage systems. Also, the physical system setup and maintenance is 70% costlier than the cloud storage systems. All the small and big organizations investing in the cloud storage system give an edge over the traditional storage system and always opens a room for scalability, which is the primary requirement of every firm as data only keeps increasing Morse pattern indeed!
More Space, Better Performance
Digital marketers always have a considerable volume of data consisting of high-quality pictures, graphics, videos, animations for their clients, and storing them on the system’s hard disc will quickly consume the space. It will result in delayed physical system activities. Cloud storage comes into the picture and saves a vast volume of your personal space, which could be used for other works rather than stacking up the local machine’s content. Cloud also eliminates drive failure issues and security concerns due to data available on the cloud, which could only be accessed by people with the same credentials. Sharing files and data also becomes easy, and performance also increases because the downtime decreases, unlike that of a physical system.
Improved Insights and Operations
One of the most potent uses of cloud storage is the data could get accessed from anywhere using any device since all the devices are compatible with the storage solutions. Digital marketers collect the data from different places like social media campaigns, analytical tools, and various other sources having data for content promotion and creation. It drastically improves the productivity and quality of operation, speeding up sharing or exchanging data with the client. For example, an Illustrator has to show his logo designs and works to his various clients. All he needs to do as a small scale enterprise is collect all his works, strategies, and logos stored on the cloud and share them directly, saving the client’s and the illustrator’s time and making the process fast, hassle-free. It also gives digital marketers an opportunity for innovation by saving a lot of time managing and handling data, as inbuilt cloud tools do it all very well.
In the present scenario, wherein data is the biggest challenge to maintain, and everyone wants to extract the most useful patterns, the cloud serves as the best option for the Internet market to follow trends, organize and store data securely. Cloud storage is a better option because all the data and vital files are getting stored at a remote server, and the device has an ample amount of space for using it for its in-house purpose.
With Cloud Computing, digital marketing has reached a level where you don’t need to invest heavily in hardware and software solutions to analyze content.
Gone are the days when you had to experience a lot of resistance in promoting your content. Now you have plenty of space and time to take your business or portfolio to another level with cloud technologies.
If you have just started with internet market or planning to use Cloud services for your growing business look no further than 6DegreesIT. We provide complete cloud-based IT solutions with best tools for managing, storing and analysing data for you which will leave no stone unturned to create the best Digital marketing experience with clouds.
Contact us today!