When it comes to social media marketing, most of our conversations focus on engaging your audience – either by talking to them directly or creating content that sees more engagement. At the moment, it is well-known that no matter what industry you are in, how big your company is, or what your overall marketing strategy is, getting involved with your audience is the key to achieving your social media goals.
If you’re on social media, you’ve heard about memes. And you already know that they are the most attractive type of social media content of all time. Can you use memes to market your product? Believe it or not, memes have been around for a long time before they appeared on social media. The term, coined by Richard Dawkins, literally means something “very widespread.” He described it as “an idea, a character, or a style that extends from one person to another within a culture.” So, legally, democracy was a meme, along with all the major religions. That’s a lot!
Why marketing memes?
Given the popularity of memes, it may be tempting for you to sign up immediately. However, you will need to stop and consider whether they can help your product before deciding to use it as a marketing tool. Few reasons why you should include meme marketing as your brand building and promotion are:
Cheap memes
Of all the content you can create on social media, memes are cheap as they come. If you plan hard enough, they will not take much of your time. All you need is your opinion, your meme template, and any basic editing tool. You do not need to create an original image or video, and you can play existing media by simply adding captions or twists.
Using memes can save you and your product the time and money you would need to produce original content, and you can now use these resources elsewhere.
It can be strongly distributed
As stated before- memes are probably the most widely distributed online content today. A large part of it may be related to humor, and funnier memes will often find it more appealing than others. Multi-distribution means more engagement and can go a long way in establishing awareness of your product.
Take advantage of opportunities
Another reason memes work for your product is that they are often closely related to current trends or events. Sometimes memes are so popular that they make a trend. This allows your product to look personal, modern, and interact with what is happening in the world.
When you match the styles, comment on them, and maybe even add a twist to them in the form of memes, your product will look friendly, and approachable. This is a great way to improve engagement on your profiles.
How to Use Memes in Business Development
The only language that keeps everyone online connected is undoubtedly memes. Not surprisingly, they gradually became more and more cultural. Some popular memes include the baby Yoda meme, grumpy cat, LOLcats, Doge, and success kid memes.
Businesses can inspire new life in their visibility by marketing memes as they can soon become part of digital culture. Even if you don’t invest a lot of effort into it, you can go with a simple idea that is already popular and create memes for your business. What works best with meme advertising is the fact that the concept of cheating does not apply here.
Some tips on how to efficiently use memes for your business promotion are:
Make Memes that endorse your brand name
As with all kinds of enhanced digital content, you need to make sure your memes represent your brand’s voice. You can identify the type of meme that attracts customers. Also, it is a good idea to describe the content you are going to share on your business forums. You can simply determine the reputation of your product and make memes accordingly.
Read Viewer preferences
Memes are seen as very simple and funny but this is not always the case. In a critical case like a business proposal, it is very important to understand the user’s preferred understanding. Use memes that they enjoy. If you are not sure where to start, you can hire a traditional meme maker.
Use compatible Memes
Every meme has its own lifetime. Imagine that you have met a comedian or someone who tells you about a humiliating punishment for an event that took place decades ago. It may be funny, but why? Therefore, it is important to use only appropriate memes as your audience will connect to them immediately.
Speak directly to the audience
The most important marketing tip is to understand your audience and respect their choices. When marketing your business with memes, it is very important to balance business engagement and promotions. If your audience has mature taste, it might not be a good idea to use memes.
Cultivate a sense of humor
It is important that memes are subtle and humorous. Memes can be linked to create an emotional bond with your audience in an informal way.
Pro Tip: Memes can create negative reactions. So, while exchanging business promotion memes, make sure you resist the urge to go overboard. Publish memes for your business slowly and efficiently.
In a Nutshell
Once you’ve made your meme and posted it on social media, that’s not all. Assessing engagement and response levels is important to understand what your audience likes.
High engagement is usually a good sign that it works, while low engagement can be due to a number of reasons. Instead of giving up after the first attempt, you should try at least a few different formats and different memes to see if there are any better results.
Now that you have a good understanding of memes and how brands use them to increase their product exposure, what are you waiting for? Get out there and make real memes that you can share with your audience!
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