Month: September 2021

YouTube Marketing: Smart Ways to Grow Your Channel

YouTube is one of the most popular platforms for video content in the world! They currently have over 2 billion active users on a monthly basis, and that is definitely a huge number! This platform is one that only sees growth and will continue to only grow overtime. In fact, it is predicted that by the year 2025, YouTube will have over 3 billion active users monthly.

YouTube as a platform is used by a vast audience. There are individual creators who are creating and posting videos for fun, then theirs people who have turned it into their profession and lastly, businesses who use this social media platform to grow themselves and their sales. YouTube is one platform where creators come to make money through the platform but also where business owners come to promote themselves and create awareness. This is why YouTube has become a place where you see various types of content from a diverse community of people and creators. Although, this then brings in the question to many people and business owners; how can I grow my channel on YouTube?

The ways listed below can help business owners, marketers or even individual creators who are looking to enter the world of YouTube. So, here are some of the methods through which you can grow your channel on YouTube:

• Know & Understand Your Audience

Based on what you plan on doing with your YouTube channel, you need to take a deep look into who your audience is and what they are interested in. Every aspect here matters and so does every demographic. Their age, gender, interests, hobbies, likes, dislikes, etc. This helps because at the end of the day, an individual only spends time watching something if it is something that resonates with them and their likings.

For example, if you are someone who is looking into creating a fitness oriented channel, then understanding the audience would involve knowing what kind of fitness they want to see. Are your audiences going to benefit from home workouts? Outdoor workouts? Gym workouts? Who is a majority of the audience you want to target? What age group? The questions are plenty but the answers are crucial.

• Keep Track of Well-Performing Content

As you continue to gradually post, you will start to notice what kind of videos work better than others. The ones that work better possibly have concepts that work better for your audience and once you figure out which ones, you can then reformat the same video ideas. Or, it is also possible for you to keep the concept the same but the content can be completely new. For example, there are many lifestyle vloggers on YouTube. These channels tend to have monthly content which outlines aspects of their day-to-day lives. The reason they repeat concepts is because in the past they have worked really well for their audience and it is something they definitely like to see.



• Maintain Consistency on Posting

Subscriptions from audiences not only come when the content is suitable for one, but it also matters to provide a schedule that your audience can follow. If you see a consistent YouTube channel, you will notice that these creators have a schedule that they follow when it comes to posting their new videos. Most of them are uploading a video 2-3 times a week. On Instagram, many creators and businesses aim at posting at least once a day or sometimes more, but with YouTube it is absolutely not like that. This is because videos are usually content which are long to consumer and even the audiences understand that shooting and editing are a process on their own. Although, it is absolutely a loss if you are inconsistent and continuously disappearing on YouTube. It would be harmful to your page if you’re posting inconsistently or after long periods.

YouTube is most definitely a really great social media platform for business and individual creators. This platform has always been known for the long format of videos but now with the evolution of social media and the digital age, they have also entered the world of short videos, taking inspiration from TikTok and Instagram’s Reels. Although, this has not taken away from how effective the original YouTube content format really is. It is still a wonderful platform for brands, influencers and creators to connect, communicate and share information. For everyone who is still wanting to enter the YouTube world but hasn’t, take these tips into consideration and go for it, because this platform only continues to grow!

Tips to Improve Your Social Media Branding and Sales Efforts

Social media has become one of the most crucial elements of any company’s marketing efforts. It has become so important, that before a customer goes onto taking services or purchasing products from a brand, they check their social media accounts. It’s not always about the follower count when it comes to social media, but also how your brand is being represented across the platforms. A good presence ensures that legitimacy for new customers is present and also for returning and current customers, keeps them loyal and informed about what’s happening.

So, how can you and your company improve your branding across social media channels and improve your sales? Here are a few tips:

• Represent your Brand and it’s Story

Your social media profiles should resonate your brand. Your name, your logo, brand colours, and most of all what you do should be visible on your account. The benefit of this is that the experience for any customer becomes personal. They get to know what your company is, what it does, and what it provides through a more fun and visual way.

The really great thing about social media and platforms like Instagram along with many more is that they keep introducing new features for your brand to play around with. Features on Instagram and Facebook such as ‘Live’ are such a great way to connect with audiences one-to-one. Imagine how connected your customers will feel if they get to speak to the marketing head or even the CEO of your company through social media.

After all, connection and trust is everything for individuals.

• Take Full Advantage of Ad Features

Spending in ads across various social media channels such as Instagram, YouTube, Snapchat, and more are really great for branding your business and for improving sales as well. What makes social media ads so effective is that if you’re doing it right, it will reach your consumer niche directly. You will not be paying for anyone who is far from being interested in the products or services that you offer.

What you need to ensure when it comes to ads is that it’s eye catching! They would not be effective whatsoever if they are “skipped” or scrolled past without even a second glance. So, if it’s an image it should be visually appealing while providing the right amount of information. When it comes to video ads, the first 3 seconds are the most important. If the first 3 seconds grasp someone’s attention, chances are they’ll watch the complete video.



• User Generated Content is a Big Plus Point!

User generated content, also known as UGC, is a major benefit to use for content across all social media platforms. Why is that? Well, of course a social media platform should have content that provides information, images, videos, etc. from you, as a brand, but what increases the level of trust is seeing what customers are experiencing. For example, if a car company creates a video outlining their newest cars features, it will definitely enlighten the viewers and even help an individual looking for a car. Although, what would create a level of trust and interest is if a customer who has already purchased the car has created a series of images of his/her favourite features or even a video.

This creates a significant difference because a customer’s experience would mean a lot more to another potential customer than anything else!

• Using Hashtags for Your Niche!

Improving sales and your brand presence on social media can happen through the use of one of the most crucial elements of social media; hashtags! There are still many businesses on social media who don’t make use of hashtags but they don’t realise how much of a difference they make. Using trending hashtags and even specific hashtags both are beneficial. Trending hashtags allow your post to be visible to a large number of people. Although, it may not always be visible or important to them since these hashtags are so generic. This is where specific hashtags come into the picture.



Specific hashtags such as for an IT company, would be #softwareengineers and if you want to be even more specific such as location wise, you could use #softwareengineersincanada. The benefit of this is that someone who is searching for these specific keywords will be able to see your post. In turn, this also becomes something that they are interested in.

On platforms like Instagram, hashtags play a crucial element in branding businesses and even individual creator accounts. Although, for post captions the limit on this platform is set to 30 hashtags per post. How do you get around this? Here’s a sweet trick! Once posted, comment on your own post adding more hashtags of your choice!

Social media continues to evolve and grow, and it is important for all businesses to keep a track of it because it is definitely the modern day marketing and something that everyone looks for. Use the tips provided above to help brand yourself or your business on various platforms and see the difference to your sales!

Things You Should Consider to Make an Engaging UI For Shopping Websites

The fundamental goal of an effective E-commerce design is to provide a user-friendly purchasing experience. A functional design meets the needs of customers by making shopping enjoyable and accessible.

A functional UI design is crucial for shopping websites since it is the only effective tool for attracting, engaging, and converting customers. As a result, E-commerce UI design must be appealing and consumer-friendly. An intuitive website, pleasant product display, and the arrangement of relevant data (such as price, size, and summary) are the ingredients of an excellent E-commerce website design.

This blog describes four recommended practices for an engaging UI design for a dynamic E-commerce website:

1. Make navigating smooth and quick.

It is generally exhausting for the buyer since they must scroll, search, and revisit the page to see the items they want to see.

That is when you simplify!

Enlist the primary product line you are selling with simple tabs for category heads. Customers may explore the sub-categories and select what they want by clicking these tabs. This is where breadcrumbs (often found at the top-left corners) come in handy.

2. Make an intelligent Search Bar!

Every customer’s guiding light is the search bar. That’s where they discover everything, regardless of whether they truly require it. A search bar will assist you in engaging the consumer and perhaps selling more items.

So, regardless of how far the client has gone, this function must be present at all times. It also makes no difference if your E-store is tiny or large in scope. The search feature is the most prominent element of any e-commerce platform and is typically where a consumer starts their trip.

3. Display every specification on the same page.

When it comes time for the buyer to select a product, try to give every information about the item in the most attractive way possible. Deduce a display scheme that allows you to display all the item’s sizes, colors, and styles. 

To avoid creating any uncomfortable circumstances for the buyer, provide all relevant information about buying in one place. This data must include, but is not limited to, delivery fees, shipping costs, and product regulations.

4. Make it simple to select product variations

Some goods, such as clothing, have a varied color scheme for the same pattern or various designs on the same piece of clothing. Make a drop-down list with comparable goods, or place them at the bottom in a specific, highlighted area. As a result, the client does not have to explore the variants from the main menu and then navigate to its product page. Instead, consumers may easily navigate to a particular category and find the product and compare its variants.

5. Make sure the UI and UX are appealing and clean.

Because there are dozens of stores selling just what you might be selling, the best way to stand apart is to provide an appealing UI design. It makes little difference whether your items are more expensive; clients will probably pay extra if they find the appearance and feel of your shop appealing.

The ease of use, readability, and accessibility of your page is significant. Functional CTAs and quick purchasing procedures are good, but if consumers do not consider your website appealing, they may shop elsewhere.

Top 5 Instagram Marketing Strategies You Shouldn’t Ignore in 2021

Living in the era of social media, it is important for you and your brand to be present. We have actually come to a time where if a company or brand is not present and even active on social media, the lack of trust begins to exist. One of the most important social media platforms is Instagram. There are people of all ages who have begun to use this platform and for most people, this is their primary form of social media communication.

On Instagram, there are many strategies which individuals and companies should make the best use of. These strategies are important because they are elements of the platform that can help you grow. Here are some of the most helpful and easy Instagram marketing strategies that you need to take an advantage of today:

1. Using Relevant #Hashtags

Hashtags can garner you far more reach than you can ever imagine. Before hashtags came into the picture, whenever brands and people posted an image with a basic caption, only the followers would be able to gain visibility of the new post. Although, ever since hashtags have become a marketing tactic, there is always a large percentage of an posts’ reach which comes through hashtags.

Using hashtags, it’s also important to use the ones which are trending for your industry and are relevant to your niche. For example, a company selling chocolate would want to use hashtags such as: #chocolate #candy #darkchocolate #food #gifts and so on.

2. Create a Social Media Calendar

Like every other social media platform, Instagram also has suitable times for every single day that would work best for you. This timing is available and visible to you in the “audience” section of your insights. Taking into consideration the statistics from your audience insights, you can now create a social media calendar for an entire month ahead of time.

Another crucial aspect of a social media calendar is that you would be prepared ahead of time on what would be posted on which day. You can then have the content ready approximately 2 weeks ahead. This will save you a lot of time and also ensure that consistency is maintained.

3. Host Engaging Activities

Engaging activities are a really great way of ensure that your audience is always coming back for more. These activities can include quizzes, questionnaires and polls on stories. An activity that works really well is “This or That’ which engages audience’s to your stories and it also ensure that they are not skipping or exiting from the story. This ensures that they view each one from the beginning to end.

It would also be a great idea to have contest through any form of post, videos, posts, stories or even reels!

4. Leverage the Reels Feature

As we may all know, Instagram functions on its one of a kind algorithm. The new reels feature has an algorithm that every single user should most definitely take leverage of. This is the best way to become seen and heard, by of course creating a short video that is relevant to you.

One of the major benefits of using reels is that there are always several ongoing trends at once. Hence, it is not necessary to always ideate too much on how the video will be, you would just have to put thought into how the current trend can be used to suit content that you can use. For example, it would be odd for a fashion creator to participate in trends that are ongoing for food creators. So, find the right trends and ideate on how you will be making the most of it.

5. Create Your Own Filter

In case you didn’t know, any Instagram user can create their own filter! A filter is a great way to increase awareness because you can play around with it in any way possible. You can create one that completely resonates your brand, or you can do something fun and unique but leverage it to be known and linked to your social media presence.

One popular filter idea would be to link it to your brand, for example an engaging filter that is a quiz or questionnaire for the user using it.

There are far more strategies that you can implement to carry out marketing through your Instagram, but these are the ones that you should start leveraging today itself!

Use the knowledge you just gained and see how you can soon become an Instagram marketing maven!