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Shifting To Digital PR And What It Means For Your Business


With the decline in the offline method of marketing, businesses throughout are struggling to cope up with the sudden shift from offline to online networks. Inevitably, business owners have understood the ongoing importance of digital marketing and have realized that in this digitize world, you need to have online presence for your business, or you simply do not exist.

So what can digital PR do to your business? Here are a few things-

  1. Potential audience reach that saves your time:

While traditional marketing limits your reach to you customers, digital PR opens up doors that you didn’t know existed. According to a research by done by Ericsson in 2015, it was revealed that by 2020, 70% of the world will have a smartphone, out of which, 90% will have access to the internet on their phones. Digital PR gives you the opportunity to tap this market without having to approach each audience one by one, like in traditional marketing, and it allows one message to be passed along a large mass of people, thus saving both your time and money.

  1. Brand building and reputation management:

With unique and frequent content, you can build your brand among your current and potential customers for your business. Digital PR gives you the opportunity to engage with your audience and helps you build relationships with current and potential leads. Engaging in unique and fresh content will also improve your rankings on Google, thus, building your brand, which is then maintained and fostered through active engagement with audience.

  1. Stay on top of it all:

There is nothing worse than a business owner not knowing what his customers want or what his competitors are doing. Digital PR is a unique way of staying ahead of the curve by monitoring various trends and behavior of your audience, as well as your competitors. With the widespread of online marketing, information has become transparent and secrets are not secrets anymore. This means you can see the marketing approach your competitors are taking, or what your audience is looking for. At any given moment, if you have access to the internet, you are sitting on mountains of information that can give you insights relating to demographics, trends, preferences, buying patterns and a lot more of your customers.


Move into the new world of PR with 6Degrees, Contact us for a free quote today!