If you are managing a small or mid-sized business, especially if you are into e-commerce sector, it would be hard for you to get customer’s attention on your stunning website and to make them stay and get actions. I can understand your struggle that how much time and efforts you have spent on search engine and social media marketing just to make them aware that you EXIST!

Also, you must be daydreaming to get loyal customers, more action, fastening your operations, gaining popularity (ohh I want that too!), and of course more sales!

Am I not correct?

But how you will get all of these?

Giving your customers exciting offers, discounts, and gifts which they might not be interested in accepting or what if they accept it and forget you as your ex did. That sounds horrible and surely this is not the solution!

So where your loyal customers-to-be are sneaking? How do they look like? Huh?

Ok, enough brainstorming!

You may have to get in touch with an expert individual or a mobile app development company but at the end of the day, you need to understand that your lifesaver is going to be a customized mobile application. YES! Not all superhero wears caps. Some are rocking in the Apple store and Google play store.

Your targeted audience has smartphones and they are spending their time (actually, a lot of time) on mobile in texting, posting, and ordering your competitor’s products & services which have thrilled growth of the global smartphone market.
According to the survey done by Yahoo in 2016 declares that “Mobile users spent 90% of their time in apps.” Mobile apps with more advanced computing capabilities and connectivity are one of the most powerful tools for reaching the target audience in terms of business. Here are the reasons to go for mobile app development for your business –

1 – Audience Building

You know one-third of people use their smartphone as their best medium to access the Internet.
Even if you have the website you still need the mobile application because today businesses need to connect with the customer in order to make them loyal and also to make a long term relationship with them.
Amazon, Alibaba, Flipkart or any other successful business have not relied truly on the website. It’s easy for customers to switch to other websites just by one click. Since the app is already installed it would be like a trap to retain your audience and not let them go.
Combination of Website + Mobile application will maintain a long term relationship and connection.

2 – Take the Advantage of Personalization

Personalization, who don’t want to get served according to them? We all want things the way we like it so do your targeted audience. Send push notification through mob app about personalized offers, and promotions.

3 – Go Global or Go Home

Go Global or Go Home, Yes! If you are not going global then please don’t think of growing and leading. Those businesses who didn’t grab this opportunity had seen a big fall.
Through the development of an attractive mobile app, you can build a global level audience, you can easily retain them, and you can easily serve them.

4 – Customer Engagement rate

Constant interaction develops support and loyalty, and in turn, a good loyalty level arouses businesses. With an intelligently developed and designed mobile app, you can benefit from this opportunity.

5 – Ease of Communication

Email has been the best communication tool but now it’s a time of innovation and change. As new technology is evolving, the one who accepts changes can only survive. Mobile app notifications i.e. push and in-app notifications both are exciting alternatives for communicating with app users in a less intrusive way.
As per the survey, push notifications have delivered more than 40% click-through rates.

6 – Fasten your Business Operations (Quite like the flash)

Apps are so much faster than the websites, a well-designed mobile app can perform actions much quicker than a mobile website.
Websites generally use web servers to store data locally though apps usually store their data locally on mobile devices. For this reason, data retrieval happens swiftly in mobile apps.

7 – Gain Name and Fame

Let’s talk about building your brand name! Yes, name and fame. Without a mobile app, you might seem out-dated from modern trends. Set your business apart by using mobile to connect the dots for your users, creating a more streamlined experience by enhancing current capabilities because your brand image is critical for your success.
Mobile apps are the absolute way to increase brand recognition. The more you involve your customers with your business through apps, the sooner they will demand your products/services.

8- Deserve your Customer Loyalty

Talking about the main awareness, why you should consider building your own mobile app?
The answer is customer loyalty.
With all the distractions, roadside banners, billboards, newspaper ads, flyers, coupons, websites, website banners, Facebook ads, and email marketing, we slowly lose our impact on customers because of the enormous amount of advertising surrounding us all. It’s time to make a true and genuine relationship with your customers and making them a loyal lover of your product/ service.

9- Much Required Intelligent Insights and Precious Analytics

Analytics and Insights gained from your mobile application are precious, using analytics tools will help in recognizing user behavior.
One of the biggest benefits of mobile apps is the volume of detailed customer data that you can gather through them. You can identify your most profitable and promising regions, demographic segments, customer needs, and overall app performance. All this knowledge and data can be used to make product enhancements, identify new business opportunities, and develop new and products or features that meet customer needs.

Let’s wrap it up. Shall we?

Mobile application development and especially a native mobile application development is flourishing and no doubt that Mobile applications are needed. It’s not needed to just boost sales but to make a long-term relationship with customers, to understand the customer’s behavior, make them loyal, and to use it as a new and effective marketing tool.

What do you think?

Vinay Deshmukh

17 Apr 2019