When it comes to social media marketing, most of our conversations focus on engaging your audience – either by talking to them directly or creating content that sees more engagement. At the moment, it is well-known that no matter what industry you are in, how big your company is, or what your overall marketing strategy …
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What is meant by partnership marketing? Partnership marketing can be defined as a beneficial marketing relationship between a company and another organization. Now, this definition is widely accepted – but that is because most marketing partnerships will have their own distinctive features. With the help of a trusted voice outside your company, partnerships can effectively …
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All updates to the Google algorithm are designed to help Google achieve its best search results feature. So, what exactly is a knowledge graph? It is Google’s systematic way of putting facts, people, and places together, to create more accurate and relevant search results. Specifically, “Knowledge Graph” is a database that collects millions of pieces …
Virtual Assistants perform simple tasks for end-users, such as adding tasks to a calendar, provide information that is usually searched in a web browser, or control and monitor the state of smart home devices, including lights, cameras, and other smart devices. The simplest reason for most companies to hire a virtual assistant is to have …
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Videos content has opened new dimensions to marketing. Whether it be grabbing people’s attention or increasing ROI, it depends solely on the quality of content and the user attention span. Besides videos on your website, you can present video marketing strategies on platforms like Google, Facebook, YouTube, Twitter, Instagram, Square, LinkedIn, and more. This article …
Since the turn of the century, the E-commerce industry has witnessed a significant rise in demand. It is harder to find someone who has not made a purchase online than vice-versa. E-commerce/Retail is a business that tends to thrive on its online customers. Time-saving, convenience, easy access to products worldwide, etc., are a few reasons …
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