With the increasing use of internet, PPC Campaign Management Services are emerging to be one of the most effective marketing models. Before we tell you why you should choose us to head your campaign, let us talk about what PPC actually is and why you need it.
Pay per click model is used to direct internet traffic to a website. With every click that the website gets, an advertiser has to pay a sum of money to the publisher.
Pay per click is commonly tied with top of the league search engines such as Google AdWords and Microsoft Bing Ads. Basically it’s a way of purchasing visits to your site, rather than earning them organically.
Advantages of PPC Campaign Management Services
- PPC helps you get immediate traffic and possibly customers.
- Attract more user traffic, grow your sales and get your business in front of more people.
- PPC to effectively target the correct audience towards your website.
- You can target your audience based on demography.
Google has accounted over 3 billion searches everyday, which makes it over a trillion searches in a year and this number is bound to grow each day with the increasing use of internet. Google is the strongest and biggest search engine in today’s day which means showing your ad on this is going to be highly effective as it has the largest user base. Choosing not to compete on google will be like handing your customers to your competitors.
Facebook is the largest social network present on the internet with over 1 billion users, this will allow you to introduce your ads to a potential of 1 billion users that are currently using it. Statistics say that 50% of facebook users visit their account everyday which means you have a massive audience that you can interact with. Another advantage about Facebook is that you can specifically select your audience based on demographics, age, gender etc. for example u want to target women between the age group of 15-32 who like Forever 21.
Remarketing is a platform of PPC that reminds your website visitors to come back to your site later. This is usually done by effective call to action combined with captivating designs. This is an effective addition to your PPC management campaign as it targets customers who may have left your site midway through a payment process or maybe someone who just visited your website. Remarketing allows you to covert a possible lost visitor to a potential customer.