- DIGITAL MARKETING • SEO • LOCAL VISIBILITY
ComForCare Home Care — North Austin, TX
Background
+66.86%
Organic Users
+81.16%
Sessions
+400%
Organic Leads
Core services
SEO objective: Increase local search visibility, compete for high-intent care queries, and grow qualified leads and phone calls from families in North Austin.
Alzheimer's & Dementia Care (DementiaWise®)
24-Hour & Personal In-Home Care
Disability & Veteran Support
Gateway Fall Prevention Program
Respite, Transition & Rehab Support
Care Kitchen & Joyful Memories
Results
The campaign produced measurable gains across website traffic, organic search visibility, Google Business Profile performance, keyword rankings, and lead-generation activity.
Lead Generation
| Metric | May–Jul 2026 | Change |
| Form Submissions | 10 | +400% improvement organically as compared to the previous period |
| GBP Phone Calls | 101 | +18.8% improvement YoY |
The campaign generated 149+ high-value lead interactions organically during the May–July 2026 period.
Google Business Profile Performance
| GBP Metric | May–Jul 2026 | YoY Change |
| Profile Views | 2,683 | +115.8% YoY |
| Search Appearances | 451 | +285.5% YoY |
| Phone Calls | 101 | +18.8% YoY |
| Website Clicks | 166 | +100% YoY |
| Direction Requests | 148 | +4.2% YoY |
Keyword & Organic Visibility Growth
140 organic keywords were ranking, with top positions achieved for high-intent local care queries.
| #3 | 24 hour in home care for elderly | 590 monthly searches | Commercial |
| #1 | comforcare round rock | 40 monthly searches | Navigational |
| #6 | in home care assistance georgetown tx | 50 monthly searches | Informational |
| #1 | elder care round rock tx | 50 monthly searches | Commercial |
| #1 | where can i find home care in georgetown texas | 40 monthly searches | Transactional |
| #6 | 24 hr homecare | 1.9K monthly searches | Navigational |
The Challenge
ComForCare North Austin needed stronger local visibility for high-intent home care searches and a more consistent flow of qualified website and Google Business Profile interactions.
Competitive local search
Compete for high-intent home care, elder care, dementia care, and 24-hour care searches across multiple communities.
Limited visibility
Increase organic rankings and local pack visibility for searches made by families actively looking for care.
Field Service Scheduling
Turn increased visibility into meaningful actions such as phone calls, website visits, and form submissions.
Broader service-area coverage
Build visibility across Round Rock, Georgetown, Cedar Park, Leander, Pflugerville, Liberty Hill, and surrounding areas.
The Strategy
A multi-channel, data-driven local SEO strategy was implemented to strengthen technical foundations, improve local visibility, expand keyword coverage, and connect search visibility with measurable lead-generation outcomes.
Technical SEO Foundation
- Site audit, crawl-error fixes, Core Web Vitals improvements, local business schema markup, and structured data across service pages.
Google Business Profile
- Optimization of categories, services, photos, Q&A, and posts, with ongoing updates to maintain freshness and encourage calls, clicks, and directions.
Content & Keyword Strategy
- Location-specific service pages and SEO content targeting 140+ organic keywords, including high-intent home care and dementia-care terms.
Review & Reputation Building
- Systematic outreach for Google reviews to strengthen trust signals, local visibility, and social proof.
AI Search Visibility
- Content structured for AI platforms such as ChatGPT, Perplexity, and Google AI Overviews, supported by consistent entity signals.
Analytics & Tracking
- GA4, Google Search Console, SEMrush, and GBP Insights configured for visibility from search impressions through website actions and calls.
Ready to Improve Your Local Search Visibility?
Let’s build a data-driven SEO strategy that increases visibility, qualified traffic, and leads.