Specialization Module in SEO

By 6DegreesIT

SEO is one of the essential elements of making revenue through the internet. Business or company, whether small, medium or large need a website that is visible. This website gets its visibility through an important component of digital marketing- Search Engine Optimisation (SEO) that keeps your business at the top of the search results. With more and more businesses going online, there has been a massive requirement for SEO analysts and professionals to thrive business completion.

With SEO training in Indore, 6DegreesIT provides an opportunity to the individuals to pursue a flourishing career in SEO. Our SEO specialization module covers everything from basics to advance SEO learning making you an SEO expert in a short duration. There are a lot of SEO training institutes available in Indore, but what separates us from the rest is our practical learning approach instead of theoretical learning. Our focus on quality before quantity in a selected course duration and in-depth knowledge of SEO elements makes us a professional SEO training institute in Indore.

Course Overview for SEO Specialization Module

Search Engine Optimization

  • History of Search & Introduction to SEO
  • Evolution & Growth of Search Engines
  • How Google Works
  • Basics of SEO

Algorithms

  • Search Algorithm Overview
  • Panda
  • Penguin
  • Hummingbird
  • Keeping Track of Algorithm Updates

Keyword Research & Competitive Analysis

  • Keyword Planner tool & Other Keyword Research Tool
  • Mapping Keywords to Website Pages

SEO-Friendly Design & Architecture

  • Thinking before designing a website (goals, strategies & measurement models)
  • Mobile Responsive / Adaptive Design
  • Importance of HTTPs
  • Site Schema (Rich Snippets) & Architecture

On-Page Best Practices

  • Basics of HTML
  • URL, Meta Tags, Title, H1, Images
  • Crawling: XML & HTML Sitemaps, Robots.txt
  • Anchor Text, Internal Linking
  • Tools: Google Search Console, Bing Webmaster,
  • Google Analytics Setup

Technical Website Optimization

  • The Future of SEO
  • URL Architecture
  • Page Speed Analysis (GTMetrix / YSlow / Google Page Speed)
  • Broken Links
  • Canonicalization
  • 301 Redirects
  • Custom 404 Error Pages

 Link-Building

  • Content Marketing Basics & Its Importance
  • Directory Submissions
  • Local Listings
  • Niche Backlinking via Influencers & Articles
  • Social Bookmarking
  • Press Release Optimization

Key Takeaways

Our SEO training in Indore makes your learning efficient. By the end of the module, you will be able to create an SEO strategy, execute the strategy whether on-page or off-page or local SEO techniques on web pages or websites. You will also be able to monitor your SEO progress even if you have outsourced your optimization work to a third party. Our SEO training module makes it easy for you to understand and measure your business ROI.

If you are an entrepreneur, a new business start-up, a job seeker or a working professional; enroll with 6DegreesIT’s SEO specialization Module and get the best advice on benefits of SEO in business, lead generation, revenue and career growth.