Digital Marketing Strategy

10 Reasons Why Having A Strong Digital Marketing Strategy In 2017 Is A Must

The world is rapidly changing the course of its existence. Almost every business, be it small or big, is striving for online presence to keep up with the fiercely competitive market. It is 2017, and if you do not have a strong digital marketing strategy yet, you might want to think things through.

Here are 10 reasons why it is an absolute must to have a strong digital marketing plan-

  1. It saves you money– Most apps and social networking channels are almost free, or quite cheap. You can easily promote your business through various channels at almost next to nothing cost
  1. Wider reach– A prominent digital marketing plan can help you reach out more audiences in lesser time than it would ever though traditional marketing. You not only will have access to wider range of people, but also from all across the globe.
  1. Customer relations- A good business needs a strong customer relationship. Meaning your audiences should connect with you. You can achieve this for your business by creating digital content and give your customers something to relate to.
  1. Google rankings- Development of unique and fresh content not only helps in customer relations building, but also improves your ranking on Google. The crawlers constantly search for fresh and new content and improve your ranking on Google search, which in turn can increase your visibility and lead generation.
  1. Improved sales and increased revenue- A well thought out digital marketing plan will give you the advantage to mine out loads of quality data, giving you insights into what your customers are looking for. This process will help you come up with specifically designed marketing campaigns that are targeted for your customers, thus increasing your revenue.
  1. Tracking buyers and their journeys- Tools like Google Analytics give you insight about your buyer’s journey and their preferences, making you more aware of their requirements so that you can offer your customers exactly what they want.
  1. Social Media- Social media is the latest buzz that has taken digital marketing by storm. A good online marketing plan incorporates social media in it. The interactions that come along with social media can give your business a platform to create leads and brand loyalty.
  1. Staying on top of your competitors- The whole world has shifted toward digital approach of marketing by leaving behind the traditional marketing aspects. It only makes sense that you adopt the same approach. Tools like Google Alerts let you track your competitor’s behavior so that you stay ahead of them.
  1. Changing with time- More than half of the world has a smartphone these days. In addition, more than 90% of that lot has access to internet, with access to virtually anything in the world. In these changing times when more and more people are becoming digitally savvy, there is no reason why your business should lag behind.
  1. Finding a direction- Setting specific goals for your company becomes easier through a digital marketing strategy, which not only gives your business a proper direction to work in, but also helps you track your progress sot continued improvement.

Let 6degrees help you make a strong digital marketing strategy, contact us today!

Shifting To Digital PR And What It Means For Your Business

Shifting To Digital PR And What It Means For Your Business

With the decline in the offline method of marketing, businesses throughout are struggling to cope up with the sudden shift from offline to online networks. Inevitably, business owners have understood the ongoing importance of digital marketing and have realized that in this digitize world, you need to have online presence for your business, or you simply do not exist.

So what can digital PR do to your business? Here are a few things-

  1. Potential audience reach that saves your time:

While traditional marketing limits your reach to you customers, digital PR opens up doors that you didn’t know existed. According to a research by done by Ericsson in 2015, it was revealed that by 2020, 70% of the world will have a smartphone, out of which, 90% will have access to the internet on their phones. Digital PR gives you the opportunity to tap this market without having to approach each audience one by one, like in traditional marketing, and it allows one message to be passed along a large mass of people, thus saving both your time and money.

  1. Brand building and reputation management:

With unique and frequent content, you can build your brand among your current and potential customers for your business. Digital PR gives you the opportunity to engage with your audience and helps you build relationships with current and potential leads. Engaging in unique and fresh content will also improve your rankings on Google, thus, building your brand, which is then maintained and fostered through active engagement with audience.

  1. Stay on top of it all:

There is nothing worse than a business owner not knowing what his customers want or what his competitors are doing. Digital PR is a unique way of staying ahead of the curve by monitoring various trends and behavior of your audience, as well as your competitors. With the widespread of online marketing, information has become transparent and secrets are not secrets anymore. This means you can see the marketing approach your competitors are taking, or what your audience is looking for. At any given moment, if you have access to the internet, you are sitting on mountains of information that can give you insights relating to demographics, trends, preferences, buying patterns and a lot more of your customers.

Move into the new world of PR with 6Degrees, Contact us for a free quote today!