Category: Blog

Benefits of GA4 You Should Know

If you’re reading this article, then you are pretty much familiar with Google Universal Analytics and maybe looking for more information on the new one in the field of analytics block google Analytics platform has reigned as the supreme power in providing insights into customers data and behaviour for many years and is one of the main tools in the success of digital marketer performance for improving their digital marketing skill and targeting the audience. However, with the recent release of Universal Analytics successor Analytics 4, there may be a new king on the floor – so is it time you made the transition to GA4
Let’s a have a keen knowledge about it.

What is GA4

Google Analytics launched on November 14, 2005, and is completely a new version of Google Analytics that uses Firebase Analytics on the backend. It was previously known as “App + Web”, but is now the default experience when you create a new property, and it will soon replace Universal AnalyticsGoogles’ newest generation of analytics and SEO company. Referring to GA4 as a “new type of property”, Google’s latest iteration of Analytics allows for more tracking and reporting options than ever before. One of the key features differentiating GA4 from its predecessor UA (Universal Analytics) is the ability to not only use it for a website, but also an app, or both together – allowing for tracking capabilities that are unlike anything previously available.

With its newest iteration, GA4 has improved upon the framework already laid out through Universal Analytics and will soon become the default when it comes to analytics tracking across the web.

Benefits of GA4

Provide a platform for both websites and mobile apps- as GA4 is called as web+app in work on both earlier in works only on web and for using in a mobile app one has to use Firefox in the mobile

Auto mated cross-domain tracking- Universal Analytics cross-domain tracking can be configured in a few different ways – most of which is done either on the code level, for example in gtag.js, or within Google Tag Manager. Because tracking could be set up in multiple ways, it could often lead to confusion about what to do and where to do it – Google Analytics 4 seeks to make setting up cross-domain tracking much easier.

The user interface is much more centric -in GA4 the separate list of audience reports is there where one can define user’s definitions such as mobile users’ purchaser etc it also has buckets like acquisitions engagements monetization and retention.

Provides foretelling analytics capabilities-These algorithms are constantly evolving and always work behind the scenes of GA4 properties to provide these automatically generated insights which provide more useful data than in any other generation of Google Analytics

Automatic event tracking-Event tracking has shaken up in GA4. events used to send data to custom reports – including actions, website info, and details about the website and visitors. Within Universal Analytics, data was always sent as a ‘hit’. And there were predefined types of hits that could be sent, which meant that they were out of luck if someone wanted to collect custom information that didn’t match one of the predefined hit types.

Why should we use this?

GA4 is the default property type anyone looking for to create a property within Google Analytics. Properties already set up within Universal analytics can easily be moved to a GA4 property type or can be created in conjunction with a Universal analytics account. Anyone who is thinking about making the change from a Universal Analytics property to a GA4 property should do so sooner rather than later since the property will only track data from the moment of creation.

If a person currently has one or multiple UA properties, a good place to start is creating GA4 properties to operate alongside your current properties so that data can start to be tracked before a full transition to GA4. Google Analytics 4 set up has been designed to be an overall easy process.

Google My Business Caption:

The newest version of GA looks and functions differently, and at its core, it’s a brand new web and mobile app tracking technique. You can easily navigate your current GA, but investing now in time, partner relationships or training to improve your familiarity and understanding of GA4 will pay off in the short and long run. Check out this blog to know the benefits of GA4.

YouTube Marketing: Smart Ways to Grow Your Channel

YouTube is one of the most popular platforms for video content in the world! They currently have over 2 billion active users on a monthly basis, and that is definitely a huge number! This platform is one that only sees growth and will continue to only grow overtime. In fact, it is predicted that by the year 2025, YouTube will have over 3 billion active users monthly.

YouTube as a platform is used by a vast audience. There are individual creators who are creating and posting videos for fun, then theirs people who have turned it into their profession and lastly, businesses who use this social media platform to grow themselves and their sales. YouTube is one platform where creators come to make money through the platform but also where business owners come to promote themselves and create awareness. This is why YouTube has become a place where you see various types of content from a diverse community of people and creators. Although, this then brings in the question to many people and business owners; how can I grow my channel on YouTube?

The ways listed below can help business owners, marketers or even individual creators who are looking to enter the world of YouTube. So, here are some of the methods through which you can grow your channel on YouTube:

• Know & Understand Your Audience

Based on what you plan on doing with your YouTube channel, you need to take a deep look into who your audience is and what they are interested in. Every aspect here matters and so does every demographic. Their age, gender, interests, hobbies, likes, dislikes, etc. This helps because at the end of the day, an individual only spends time watching something if it is something that resonates with them and their likings.

For example, if you are someone who is looking into creating a fitness oriented channel, then understanding the audience would involve knowing what kind of fitness they want to see. Are your audiences going to benefit from home workouts? Outdoor workouts? Gym workouts? Who is a majority of the audience you want to target? What age group? The questions are plenty but the answers are crucial.

• Keep Track of Well-Performing Content

As you continue to gradually post, you will start to notice what kind of videos work better than others. The ones that work better possibly have concepts that work better for your audience and once you figure out which ones, you can then reformat the same video ideas. Or, it is also possible for you to keep the concept the same but the content can be completely new. For example, there are many lifestyle vloggers on YouTube. These channels tend to have monthly content which outlines aspects of their day-to-day lives. The reason they repeat concepts is because in the past they have worked really well for their audience and it is something they definitely like to see.



• Maintain Consistency on Posting

Subscriptions from audiences not only come when the content is suitable for one, but it also matters to provide a schedule that your audience can follow. If you see a consistent YouTube channel, you will notice that these creators have a schedule that they follow when it comes to posting their new videos. Most of them are uploading a video 2-3 times a week. On Instagram, many creators and businesses aim at posting at least once a day or sometimes more, but with YouTube it is absolutely not like that. This is because videos are usually content which are long to consumer and even the audiences understand that shooting and editing are a process on their own. Although, it is absolutely a loss if you are inconsistent and continuously disappearing on YouTube. It would be harmful to your page if you’re posting inconsistently or after long periods.

YouTube is most definitely a really great social media platform for business and individual creators. This platform has always been known for the long format of videos but now with the evolution of social media and the digital age, they have also entered the world of short videos, taking inspiration from TikTok and Instagram’s Reels. Although, this has not taken away from how effective the original YouTube content format really is. It is still a wonderful platform for brands, influencers and creators to connect, communicate and share information. For everyone who is still wanting to enter the YouTube world but hasn’t, take these tips into consideration and go for it, because this platform only continues to grow!

Tips to Improve Your Social Media Branding and Sales Efforts

Social media has become one of the most crucial elements of any company’s marketing efforts. It has become so important, that before a customer goes onto taking services or purchasing products from a brand, they check their social media accounts. It’s not always about the follower count when it comes to social media, but also how your brand is being represented across the platforms. A good presence ensures that legitimacy for new customers is present and also for returning and current customers, keeps them loyal and informed about what’s happening.

So, how can you and your company improve your branding across social media channels and improve your sales? Here are a few tips:

• Represent your Brand and it’s Story

Your social media profiles should resonate your brand. Your name, your logo, brand colours, and most of all what you do should be visible on your account. The benefit of this is that the experience for any customer becomes personal. They get to know what your company is, what it does, and what it provides through a more fun and visual way.

The really great thing about social media and platforms like Instagram along with many more is that they keep introducing new features for your brand to play around with. Features on Instagram and Facebook such as ‘Live’ are such a great way to connect with audiences one-to-one. Imagine how connected your customers will feel if they get to speak to the marketing head or even the CEO of your company through social media.

After all, connection and trust is everything for individuals.

• Take Full Advantage of Ad Features

Spending in ads across various social media channels such as Instagram, YouTube, Snapchat, and more are really great for branding your business and for improving sales as well. What makes social media ads so effective is that if you’re doing it right, it will reach your consumer niche directly. You will not be paying for anyone who is far from being interested in the products or services that you offer.

What you need to ensure when it comes to ads is that it’s eye catching! They would not be effective whatsoever if they are “skipped” or scrolled past without even a second glance. So, if it’s an image it should be visually appealing while providing the right amount of information. When it comes to video ads, the first 3 seconds are the most important. If the first 3 seconds grasp someone’s attention, chances are they’ll watch the complete video.



• User Generated Content is a Big Plus Point!

User generated content, also known as UGC, is a major benefit to use for content across all social media platforms. Why is that? Well, of course a social media platform should have content that provides information, images, videos, etc. from you, as a brand, but what increases the level of trust is seeing what customers are experiencing. For example, if a car company creates a video outlining their newest cars features, it will definitely enlighten the viewers and even help an individual looking for a car. Although, what would create a level of trust and interest is if a customer who has already purchased the car has created a series of images of his/her favourite features or even a video.

This creates a significant difference because a customer’s experience would mean a lot more to another potential customer than anything else!

• Using Hashtags for Your Niche!

Improving sales and your brand presence on social media can happen through the use of one of the most crucial elements of social media; hashtags! There are still many businesses on social media who don’t make use of hashtags but they don’t realise how much of a difference they make. Using trending hashtags and even specific hashtags both are beneficial. Trending hashtags allow your post to be visible to a large number of people. Although, it may not always be visible or important to them since these hashtags are so generic. This is where specific hashtags come into the picture.



Specific hashtags such as for an IT company, would be #softwareengineers and if you want to be even more specific such as location wise, you could use #softwareengineersincanada. The benefit of this is that someone who is searching for these specific keywords will be able to see your post. In turn, this also becomes something that they are interested in.

On platforms like Instagram, hashtags play a crucial element in branding businesses and even individual creator accounts. Although, for post captions the limit on this platform is set to 30 hashtags per post. How do you get around this? Here’s a sweet trick! Once posted, comment on your own post adding more hashtags of your choice!

Social media continues to evolve and grow, and it is important for all businesses to keep a track of it because it is definitely the modern day marketing and something that everyone looks for. Use the tips provided above to help brand yourself or your business on various platforms and see the difference to your sales!

Things You Should Consider to Make an Engaging UI For Shopping Websites

The fundamental goal of an effective E-commerce design is to provide a user-friendly purchasing experience. A functional design meets the needs of customers by making shopping enjoyable and accessible.

A functional UI design is crucial for shopping websites since it is the only effective tool for attracting, engaging, and converting customers. As a result, E-commerce UI design must be appealing and consumer-friendly. An intuitive website, pleasant product display, and the arrangement of relevant data (such as price, size, and summary) are the ingredients of an excellent E-commerce website design.

This blog describes four recommended practices for an engaging UI design for a dynamic E-commerce website:

1. Make navigating smooth and quick.

It is generally exhausting for the buyer since they must scroll, search, and revisit the page to see the items they want to see.

That is when you simplify!

Enlist the primary product line you are selling with simple tabs for category heads. Customers may explore the sub-categories and select what they want by clicking these tabs. This is where breadcrumbs (often found at the top-left corners) come in handy.

2. Make an intelligent Search Bar!

Every customer’s guiding light is the search bar. That’s where they discover everything, regardless of whether they truly require it. A search bar will assist you in engaging the consumer and perhaps selling more items.

So, regardless of how far the client has gone, this function must be present at all times. It also makes no difference if your E-store is tiny or large in scope. The search feature is the most prominent element of any e-commerce platform and is typically where a consumer starts their trip.

3. Display every specification on the same page.

When it comes time for the buyer to select a product, try to give every information about the item in the most attractive way possible. Deduce a display scheme that allows you to display all the item’s sizes, colors, and styles. 

To avoid creating any uncomfortable circumstances for the buyer, provide all relevant information about buying in one place. This data must include, but is not limited to, delivery fees, shipping costs, and product regulations.

4. Make it simple to select product variations

Some goods, such as clothing, have a varied color scheme for the same pattern or various designs on the same piece of clothing. Make a drop-down list with comparable goods, or place them at the bottom in a specific, highlighted area. As a result, the client does not have to explore the variants from the main menu and then navigate to its product page. Instead, consumers may easily navigate to a particular category and find the product and compare its variants.

5. Make sure the UI and UX are appealing and clean.

Because there are dozens of stores selling just what you might be selling, the best way to stand apart is to provide an appealing UI design. It makes little difference whether your items are more expensive; clients will probably pay extra if they find the appearance and feel of your shop appealing.

The ease of use, readability, and accessibility of your page is significant. Functional CTAs and quick purchasing procedures are good, but if consumers do not consider your website appealing, they may shop elsewhere.

Top 5 Instagram Marketing Strategies You Shouldn’t Ignore in 2021

Living in the era of social media, it is important for you and your brand to be present. We have actually come to a time where if a company or brand is not present and even active on social media, the lack of trust begins to exist. One of the most important social media platforms is Instagram. There are people of all ages who have begun to use this platform and for most people, this is their primary form of social media communication.

On Instagram, there are many strategies which individuals and companies should make the best use of. These strategies are important because they are elements of the platform that can help you grow. Here are some of the most helpful and easy Instagram marketing strategies that you need to take an advantage of today:

1. Using Relevant #Hashtags

Hashtags can garner you far more reach than you can ever imagine. Before hashtags came into the picture, whenever brands and people posted an image with a basic caption, only the followers would be able to gain visibility of the new post. Although, ever since hashtags have become a marketing tactic, there is always a large percentage of an posts’ reach which comes through hashtags.

Using hashtags, it’s also important to use the ones which are trending for your industry and are relevant to your niche. For example, a company selling chocolate would want to use hashtags such as: #chocolate #candy #darkchocolate #food #gifts and so on.

2. Create a Social Media Calendar

Like every other social media platform, Instagram also has suitable times for every single day that would work best for you. This timing is available and visible to you in the “audience” section of your insights. Taking into consideration the statistics from your audience insights, you can now create a social media calendar for an entire month ahead of time.

Another crucial aspect of a social media calendar is that you would be prepared ahead of time on what would be posted on which day. You can then have the content ready approximately 2 weeks ahead. This will save you a lot of time and also ensure that consistency is maintained.

3. Host Engaging Activities

Engaging activities are a really great way of ensure that your audience is always coming back for more. These activities can include quizzes, questionnaires and polls on stories. An activity that works really well is “This or That’ which engages audience’s to your stories and it also ensure that they are not skipping or exiting from the story. This ensures that they view each one from the beginning to end.

It would also be a great idea to have contest through any form of post, videos, posts, stories or even reels!

4. Leverage the Reels Feature

As we may all know, Instagram functions on its one of a kind algorithm. The new reels feature has an algorithm that every single user should most definitely take leverage of. This is the best way to become seen and heard, by of course creating a short video that is relevant to you.

One of the major benefits of using reels is that there are always several ongoing trends at once. Hence, it is not necessary to always ideate too much on how the video will be, you would just have to put thought into how the current trend can be used to suit content that you can use. For example, it would be odd for a fashion creator to participate in trends that are ongoing for food creators. So, find the right trends and ideate on how you will be making the most of it.

5. Create Your Own Filter

In case you didn’t know, any Instagram user can create their own filter! A filter is a great way to increase awareness because you can play around with it in any way possible. You can create one that completely resonates your brand, or you can do something fun and unique but leverage it to be known and linked to your social media presence.

One popular filter idea would be to link it to your brand, for example an engaging filter that is a quiz or questionnaire for the user using it.

There are far more strategies that you can implement to carry out marketing through your Instagram, but these are the ones that you should start leveraging today itself!

Use the knowledge you just gained and see how you can soon become an Instagram marketing maven!

Tips to Make the Most Out of Google Search Console

What is Google Search Console?

Google Search Console is a free service offered by Google to help SEO masters, site proprietors, and managers check and keep up with their site’s quality in Google Search Results. 

It provides fundamental marketing and promotional intelligence for you to analyze, and it is just the beginning. It advises about oversights, security issues, and sequencing issues that might influence your site’s search rankings. You can use this data in your WordPress SEO methodology to build your site traffic.

However, several organizations do not use the full force of Google Search Console since most of them imagine that simply adding their site to Google Search Console is sufficient. 

But the truth is, there is so much more than you can do by utilizing all the incredible highlights that Google Search Console offers. 

Fortunately, we are here to help. We have put together some Google Search Console tips that will help you develop your site like a Pro.

Set the appropriate permission levels.

Setting the permission at Full is not the most intelligent authorization level, and it means you will lose out on several essential alarms. Ensure you and every decision-maker is set as the owner. 

Google presently sends most site warnings only to the immediate owners of the site; the parent website organization will not receive any directive about their subsidiaries. Hence, you have to make sure every interested party receives all the information. 

Always do a thorough verification!

Ensure your developers and every individual managing the site who can erase documents on the web is aware of the significance of verification records and meta labels: these can commonly get erased by accident. 
DNS techniques are pretty simple to add since we can quickly perform multiple sysops changes. And it is rare for sysops changes to get erased by accident.

Be smart with the Links Data.

The Latest Links report gives you the last 100,000 connections found by Google. For a compact site, this will most likely cover its entire history dating back several years. You can use the links data to fix several recurring issues and bring in more traffic.

Do not make these HTML errors.

It does not matter even if you canonicalize your pages. The Search Console will markdown pages if they have identical content.

Google discredits pages that do not have any solid substance. The Soft 404 blunders report in Google Search Console is an excellent method to distinguish such shallow pages. So you can work on making them better.

Use the correct URL parameters.

The URL Parameters device presumably enhances your crawling effectiveness the most. It revokes different frameworks to permit URLs to be cleaned, even before the crawler can spot them. You can even design your URLs inside the instrument to guarantee you get just what you need.

Saving history is not that bad.

To save trades from key Search Console reports is a wise deal. So you can access the entire background marked by the site and refer to it if any issues crop up.

Use Google Safe Browsing

Search Console will get the information from the Google Safe Browsing instrument; the actual device will notify in case you are connecting to any hacked destinations or in case you are facilitating malware.

The mighty URL removal tool.

Google’s URL removal tool eliminates all non-www versions of the URL and converts all the HTTPS to HTTP form. The feature is intelligent; however, you cannot use the URL removal tool to fix URL issues in some unacceptable versions.  

Geographic Targeting

Many times you might not want to target a specific country. If that is the case, you should optimize the geographical settings and set it to Unlisted. Go to Search Traffic—International Targeting—Country. Now instead of putting a designated country or region, choose unlisted. This setting will not limit your searches to a specific area.

If used wisely, Google Search Console can do wonders for your site listing and make your business a top result in the searches. So, apply these tips and let us know how it worked out for you.