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Mobile Apps vs. Responsive Website, what is better?

With the onset of digital era, it has become crucial for every business to be present online. Not only is the need for web presence important, but one should be available to the customers with just one click. Web giants such as Google, Facebook, Amazon, Zomato etc. have seen the benefits that a responsive website and a mobile app can yield.

A responsive website is one which has a mobile friendly version in addition to desktop version. An app is an application that need to be downloaded on your mobile phone and do not need a browser to operate. While choosing which of the two is better, it is important to identify your end goal. If you are a gaming company, an app makes more sense. If you are into e-commerce, both the app and a responsive website make more sense.

There are many reasons why mobile websites would be preferred over an app. First, it is easily accessible, unlike the app that needs to be downloaded first. The website updates automatically as soon as you open it on your browser and it is easy to search on the web. It is quite easy to share the websites among users because you only need the URL for the purpose. Since the mobile website is easily accessible, it has a broader reach among end users and they can’t be removed or deleted from the phone. Most importantly, a mobile website is cheaper than an app and the long term costs of maintenance and upgrades are way cheaper than an app.

This may seem good enough reasons for you to opt for a responsive website over an app, but don’t be quite sure yet. Apps have their own benefits that are endless. With a thorough market research, it was seen that both businesses and customers prefer an app over a responsive website.

Although one has to go through the hassle of downloading an app first, but once the app has been installed on the phone, it is easily accessible to the end users. Not always do people remember the name of the company or the website URL to hit the right mark. And sometimes, it can be more of a hassle to go to the browser, first search for the business and then open the website. In such cases, an app comes in handy because it is always present on your phone. It has the customers coming back again and again. If you give offline access on your app, you will have some really happy customers that they do not need to have to access of internet every time they want to use the app, which is impossible in a responsive website. It gives the users the ease of regular usage and that too at lightning speed. Apps also work as advertisements so they automatically reduce costs related to major marketing activities. It keeps your customers always engaged and to a certain extent eliminates the chance of the customers switching to some other business because of Google search rankings, like in websites.

So get started with laying out a basic plan and an end term goal about your business. Can you business sustain without an app? Or do the benefits of having an app far outweigh the option of just having a responsive website? Based on your findings, you can decide which is better for your business, in the long run, as well as the short.

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Why Online Presence Is Important For Your Business

Having an online presence is not only important, but vital in the digital era. Despite the size of your business, in order to have a strong impact, it must have an online profile. These days, people like easy access to things, including information which can be available just a click away. Any business, having an online presence is bound to create an unexplainable trust factor among customers, making the business more viable and genuine to them.

Here are few reasons why your business should have an online presence-

  1. Customers– Almost everyone is equipped with a smart phone these days; which means they have direct access to information available on the web. Having a website or any sort of online presence is bound to give your business the advantage of being available to the customers anytime they want.

  1. Brand– If you want to build your business’ brand name and image, going online is the first step that will help in achieving that. Your business will have the opportunity to increase its reach and can easily showcase its products and services. A good content on your company’s social media profile or blog will encourage customers to engage, thus increasing the brand image and perhaps, loyalty of your business.

  1. Global reach– Online presence breaks all shackles of time and distance. The best thing about having an online presence is that your business can be available to the customers 24*7. It gives your business an opportunity to reach customers that may be sitting thousands of miles away, which would seem impossible otherwise. Anyone, from anywhere in the world can be a customer, if your business has online presence.

  1. Potential to grow– People don’t shy away from sharing their preferences. Which means, if they like your business or your products or services, they are may review it or may write something on their social media profiles to share with the world. This gives your businesses a chance to engage with your customers and to market your products and services through your customers, thus making new customers in the process.

Any business in the modern times should be active on social media if they want to sustain in the long run. And in order to achieve this, it is important that your business should have a gripping online presence.

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WebSite Viruses and Security Issues

Getting a Google warning on a brand new customer site can be the most nerve racking experience ever !

We have had the opportunity to work with customers to help resolve “Virus Attacks” or “Hacks”

This issue commonly occurs in open source websites and is one of the few risks that come with these platforms.

Your production centre should be able to fix such a situation for you , but in almost all cases they have very little to do with the problem , Infact, in most cases a Google warning is the first notification of such a problem to us as well as to you.

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6 Degrees IT | KumoTeam Update 2.0

As we release an update (2.0) to our product in Q1 2013. We wanted to update you of certain exclusive features which we feel are game changers.

The intention is to add a new dimension to efficiency in the business of Field service.

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IT Value Drives IT Strategy

Technology is critical for the business model to run efficiently , it is equally critical that any IT delivery team understands the business model clearly and know what they are responsible for

The 3 Aspects of IT value based on our understanding today are ->
Efficiency -> reduce operational overheads by adding transparency , efficiency and redundancy to every process it supports. ROI is KEY !
Agility -> delivery meaningful business intelligence so as to act as a decision making tool for the management.
Customer Experience -> provide an engaging customer experience

In our view this should be the foundation of your strategy
“Deploy technologies that augment our efficiency , agility and customer experience to maintain and extend the competitive edge ”

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